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-->>Hybrid
Buyer's Club
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October 01, 2004
Today, in the Yahoo:
Business: Automotive News section, an article was
posted by Rich Smith entitled, "Toyota:
Resistance is futile".
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With Toyota announcing yesterday that it was going to
offer 100,000 new Prius
hybrid cars into the American market, Smith
concludes his article - warning American automakers -
"Given the disarray and limited offerings of the
competition, Toyota's flooding of the U.S. market next
year may well satisfy the lion's share of the demand
for hybrid
vehicles - leaving no buyers left for the
also-rans, and little hope of gaining economies of
scale on their hybrid product lines.
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If they don't act
soon to reverse this trend, within a year or two at
most, resisting Toyota may become futile."
Smith points out in his article that only Honda is a
significant rival in hybrid
car technology. The only other pseudo-players are
Ford and Nissan, and both of those companies are
leasing Toyota's Prius hybrid car technology.
While I, as an American, feel compelled to first shop
American, I will not buy anything other than a hybrid
car. The technology just makes sense. It immediately
helps clean the environment, while reducing the need
for foreign oil. That alone is enough justification.
Furthermore, there is not one single fully
American-made car - hybrid or otherwise. For even cars
made entirely in America, many of their parts are
manufactured in other countries and imported into
America - that isn't American made.
More important, however, is the fact that hybrid cars
are an innovation which helps transition towards the
'hydrogen economy' and a world run by fuel cells -
aside from pollution and oil war concerns. It is
technology that moves toward the future of energy. Is
America going to lead the future, or follow others
into the future?
Furthermore, hybrid car technology can not only be
profitable, but beneficial to people. It is a
technology that isn't focused on just - bling, bling -
looking cooler.
American auto-makers have proven time-and-time-again
that they can lead automotive innovation. Never has
there been a more important time to show this
leadership. Oil wars and gross pollution are concerns
of too many people for this issue to go away, and if
the American Auto Establishment doesn't want to lead
the way in safe-guarding these concerns, then they are
un-American and deserve to be boycotted.
>>
Blog on this subject.
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