Toyota Tundra hybrid trucks and other hybrid tidbits

Toyota has announced plans to build the first hybrid truck and the Toyota Tundra hybrid would be a significant entrant into Toyota's hybrid vehicle collection

Tuesday, July 12, 2005

Hybrid trucks and other hybrid tidbits

As the fifth tropical storm Emily builds in the Gulf, and BP's new deep oil rig Crazyhorse (Thunderhorse Field) sits listing in the Gulf of Mexico, one cannot begin to underestimate the potential of much higher gasoline prices. And if gasoline prices rise, the technology behind hybrid cars becomes significantly more appealing.

According to a new R. L. Polk & Co. study, 97 percent of consumers have heard of hybrid vehicles and 78 percent would consider buying one; however, cost would still limit the majority from taking such action. (More from Car and Driver)

Obviously higher gas prices can help offset the cost barrier.

Yesterday, Ford released its second hybrid, the Mercury Mariner hybrid, and Toyota continues to suggest that a hybrid truck is soon coming. While Toyota has mentioned this possibility in the past, it indicated yesterday that Toyota seeks to offer the first hybrid truck. Still, Toyota has released few details about a Tundra hybrid.

Nonetheless, even if gas prices make hybrids more desirable, will it matter? Demand is still greater than supply, and the new Mariner hybrid really won't help, since only a few 1000 units are even planned.

Toyota, and the very successful Prius hybrid, combined with the Lexus RX400h, the Highlander hybrid, and the Camry hybrid will still only hit about 500,000 total hybrids next year.

Honda's upgraded hybrids, the Civic and the Accord, will help, but American-made hybrids are the missing ingredient. Foreign oil dependency, terrorism, global oil demand, and global warming - America needs leadership and responsibility from American corporations.

It's furiously ironic that GM often speaks of hybrid costs, while touting fuel cells, which are exorbitantly more costly than hybrid vehicles. Yet, GM is considering a fuel cell agreement with Toyota - a company which is building its fuel cell future on the backbone of the hybrid powertrain?

'American-made' automobiles simply mean nothing if they also mean increased 'terrorist-supporting foreign oil dependency.' It's time for Ford and GM to stop talking about a stronger America and to start building a stronger America today, not tomorrow.

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