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I have to laugh a bit. Since the launch of the Toyota
Camry hybrid, I've been claiming that consumers
will buy hybrid
vehicles based off conventional models - it's not
just about unique-looking hybrids. It's about value,
and the Camry hybrid has been proving this since its
launch.
Now that the Camry hybrid is outselling the V6
conventional Camry, others
are also starting to take notice.
Still, Toyota sold almost 55,000 Camry hybrids last
year. This year it might be 60,000. So, it's not as if
the Camry hybrid is just starting to sell. More
interesting, if the Camry hybrid had qualified for the
full hybrid tax credit for as long as the Prius
hybrid, I'll bet Camry hybrid sales would have
been, and would be, much higher. Nonetheless, once
again, Toyota is bucking the hybrid trend and proving
that smart hybrids with conventional counterparts can
sell.
Labels: Hybrid Vehicles, toyota camry hybrid, toyota prius
