Hybrid
cars, trucks, and SUVs: All vehicles hybrid
The
Super Bowl and Hybrid Cars
Monday, February 06,
2006
Well, the game is over.
Other than NFL Super
Bowl officiating, the ads are still the buzz.
On Friday
I wrote that I wasn't sure about Ford's plan to use
Kermit the Frog as a "spokesfrog" for its Ford
Escape hybrid. After seeing the full commercial,
I'm still not sure what I think.
I definitely thought Toyota's hybrid commercial hit
the mark, but maybe even more important, I thought
GM's ads were pathetic.
I guess Ford is going after the American family with
its Kermit ad and I think it works for that audience,
however, that is also why I liked the Toyota
Camry hybrid ad. I live in Southern California
where Spanish is as common, if not more common, than
English. Thus, I believe Toyota did an excellent job
of speaking to this 'new' American family with a
hybrid that could be a hit with Latinos.
On the other hand, who was GM speaking to? Rich
people? People who like to spend more on their car
note, than their rent - which is common in California?
I'm sorry, but if the Cadillac Escalade and the Hummer
are the best GM has to offer to America - amidst high
energy costs, uncertainty in Iran, and the loss of
10's of thousands of auto-manufacturing jobs - then GM
desperately needs new leadership.
I didn't expect GM to plug hybrid
cars to America, but two extreme gas-guzzlers?
What planet does GM corporate live on?