State
of the auto industry through NFL eyes
Friday, September 5, 2008
This
hybrid has NFL written all over it
It seems every pro football player these days drives a
Cadillac Escalade, and we can only hope that soon they
will all be driving the hybrid version of the Escalade.
Until then, the NFL might not be a huge supporter of hybrid
cars, but what about the people watching NFL games?
I pondered this question last night as I watched the first
NFL game of the season and all the commercials that go
along with such a production.
Hyundai dominated the first quarter of the game. The new
Genesis pulls more g's on turns than a BMW and goes faster
from 0 to 60 than a Porsche Boxter. Fuel economy? Who
cares. Cheaper gas guzzling luxury for everyone! Exactly
what America needs right now.
Then there was Ford and its 'spaceships don't need keys'
campaign. Ironic how big of a deal keyless entry and push
button start is for Ford when its a Ford vehicle, but how
irrelevant these features are when Ford compares the Toyota
Prius and the Focus. Oh those pesky double standards.
GM, which probably should have promoted its hybrid SUVs,
only had 1 commercial that I saw - the same employee
pricing and anniversary commercial that has been airing
for some time now. Yes, their SUVs are much cheaper now,
but they still guzzle.
Only Toyota offered commercials geared towards fuel
economy - mostly. One included hybrid vehicles and another
the Corolla. Both commercials emphasized quality,
reliability and fuel economy. Still, this is the NFL, so
Toyota also threw in a commercial on the big bad Tundra.
So, what does it all mean? What is the state of the auto
industry, at least through the eyes of NFL fans? I'm not
sure, but it looks pretty confused and contradictory, and
despite spaceship analogies, the future - at least
tomorrow - looks pretty much like it did yesterday. That
can't be a good thing.
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