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With $4.00 gas driving my friend Carlos mad, a Toyota
Prius seemed like a good idea. That was until he
arrived at the Toyota dealership.
First, the dealer told Carlos not to hold his breath
regarding his hopes of finding a base Prius anytime
soon. So, the $25,000 sticker price on the only
available Prius had Carl seeing red, since he had
budgeted only $22,000 for the car. Second, as Carlos
ran numbers through his head trying to justify the
$25,000 price tag, the salesman told him that every
Prius and Camry
hybrid had a $3,000 markup on top of the sticker
price because of demand, which promptly ended our
hybrid shopping trip.
And, it's not just Toyota. Most hybrid dealers are
sticking it to consumers in every way possible.
However, with $4.00 gas prices keeping demand for hybrid
cars well above supply, despite the ridiculous
markups, little price relief seems possible anytime
soon.
Does $4.00 gas justify an extra $3000 markup for a
hybrid?
Labels: hybrid vehicle sales, Hybrid Vehicles, toyota prius
