|
Oscar
Irony: Treehuggers versus GM
Friday,
February 23, 2007
Many
use the Oscars for treehugging cred
Hybrid haters often love to poke fun at the hybrid driving
stars of Hollywood whom jet set around the world in
private planes that cause more global warming pollution in
one trip than the average American causes in a lifetime.
Still, many stars in Hollywood are extremely committed to
the environment, for example Ed Begley Jr., whom avoids
even conventional flights - preferring to drive his
hybrid. Other stars, such as Leo DiCaprio, have given up
most private flights, flying commercial instead.
However, for many other stars the environment is hot, as
is driving hybrid
cars - both have good 'image value'. And being a
treehugger for a day - at the Oscars - is simply good PR,
especially at this year's event, where Al Gore might win
the Best Documentary Oscar for An
Inconvenient Truth. As a result, many in Hollywood
will be arriving at this year's Oscars in some kind of
clean and green vehicle.
One might think that clean and green automakers, such as
Honda and Toyota, might take advantage of the Oscars to
highlight their green credentials; however, that is not
the case. Instead, GM will lead the Oscar advertising
onslaught, spending almost $100,000,000 on the event.
Ironically, GM has yet to sell one full hybrid vehicle -
the favorite toy of Hollywood.
Hopefully, GM will at least let America know when we can
expect one of their full hybrids to hit dealerships.
In the end,
the treehugging contradictions at the Oscars shouldn't
really be surprising. Hollywood is, lest anyone forget,
more about image than substance.
posted
by Dahcredyns at
|
