Have you seen the
new "Our country, our truck" GM Chevy
ads? Images of Katrina, Vietnam and 9/11 selling
the new 30 mpg Chevy
Silverado hybrid, reinforcing the message that
GM has finally gotten serious about foreign oil
dependency. While GM has been a laggard on hybrid
vehicles, the new Silverado hybrids
demonstrates GM's new commitment to America's
National Security.
At least, that is what the ad should have been about. Instead, GM is using images of 9/11 - an act largely produced by America's foreign oil dependency - to promote a gas guzzler and the apparent pride of foreign oil dependency.
"We were trying to strike that balance between provocative and not stepping over the line," Kim Kosak, the brand's advertising director told Automotive News. "This truck has been through the ups and downs of this country, working side by side with Americans. That was the core idea.
"A brand like Chevrolet can do it. If you used those images to hawk a $199 deal, that would be reprehensible."
Why? Why is O.K. for a Chevy deal, but reprehensible for a $199 deal?
Chevy's top fuel economy is 21 mpg on the highway. 21 mpg fleet economy requires a lot of foreign oil, the same foreign oil that funds governments that hate America and that have funded terrorism against America. Yet, somehow, GM claims that buying an American-made truck justifies increasing America's FOREIGN oil dependency. Isn't that some kind of oxymoron?
If using 9/11 imagery is reprehensible to sell $199 deal, it's reprehensible to sell a $20,000 deal.
Buying American-made products, such as trucks, might be more patriotic than buying foreign-made trucks, but how patriotic can any purchase be when it increases the use of terrorist-supporting foreign oil?
(Source: AutoWeek)
At least, that is what the ad should have been about. Instead, GM is using images of 9/11 - an act largely produced by America's foreign oil dependency - to promote a gas guzzler and the apparent pride of foreign oil dependency.
"We were trying to strike that balance between provocative and not stepping over the line," Kim Kosak, the brand's advertising director told Automotive News. "This truck has been through the ups and downs of this country, working side by side with Americans. That was the core idea.
"A brand like Chevrolet can do it. If you used those images to hawk a $199 deal, that would be reprehensible."
Why? Why is O.K. for a Chevy deal, but reprehensible for a $199 deal?
Chevy's top fuel economy is 21 mpg on the highway. 21 mpg fleet economy requires a lot of foreign oil, the same foreign oil that funds governments that hate America and that have funded terrorism against America. Yet, somehow, GM claims that buying an American-made truck justifies increasing America's FOREIGN oil dependency. Isn't that some kind of oxymoron?
If using 9/11 imagery is reprehensible to sell $199 deal, it's reprehensible to sell a $20,000 deal.
Buying American-made products, such as trucks, might be more patriotic than buying foreign-made trucks, but how patriotic can any purchase be when it increases the use of terrorist-supporting foreign oil?
(Source: AutoWeek)
