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Is Kermit a good spokesfrog for Ford hybrid vehicles, such as the Escape hybrid vehicle?

Is Kermit a good spokesfrog for the Ford Escape Hybrid?

Friday, February 03, 2006
I like the Ford Escape hybrid. In fact, if you are concerned purely about fuel efficiency, but also need an SUV, then I think the Escape hybrid is Best of Breed.

So, is Kermit the Frog a good "spokesfrog" for the hybrid Escape?

I thought I'd wait and see before making any comments, but I saw a clip of the ad yesterday on CNBC. Now, it wasn't the whole commercial, but what I saw......, well, it just didn't impress.

Granted, Ford doesn't really need to advertise the Escape hybrid to sell the vehicle. Thus, this is a P.R. move and that's O.K.. Still, will Kermit the Frog bring good P.R.?

Maybe. Of course the entire commercial might be much better than the clip. Overall, however, I haven't been impressed with the marketing of hybrid cars.

Are strong political statements just too bold? Perhaps appealing to the family - which is why you would use Kermit - is a good idea.

posted by Dahcredyns at 10:09 AM

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Hybrid Car Buyer's Guide: Which hybrid vehicle is best for you?
  If you are not sure which hybrid vehicle best meets your needs, use our Buyer's Guide (more)

We the people, must be the difference. Join the revolution, buy a hybrid car

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100 mpg plug-in hybrid vehicles are a reality with today's technology. The technology behind hybrid cars has barely been tapped.
100 MPG Plug-In Hybrid Vehicles
The technology exists today and it is cleaner than gasoline, let's make it happen.

-- Overview of Plug-In Hybrids 
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The Honda Civic hybrid is set to release its second generation version of this hybrid car this month, bringing out the best competition yet seen in the hybrid cars segment.

Testimonials
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Buyer's Guide
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tax credits
Guide to which hybrid cars qualify for Clean Vehicle Tax Credits, including 2006 credits.

Hybrid Cars & EPA Fuel Efficiency Estimates
Don't buy into the negative press.

Shopping for a hybrid
Should you buy your hybrid car online or from a dealer? If you are interested in buying a hybrid start here.

> Hybrid cars head into carpool lane

 

 

 

 

Plug-in Hybrids offer the answer to foreign oil dependency

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Future Hybrid Cars

 2007 Model Hybrids
 Chevrolet Malibu
 Chevrolet Tahoe
GMC Yukon
Lexus LS460
Mazda Tribute
Nissan Altima
 Saturn Vue
Toyota Camry
Toyota Tundra 

And Beyond
Cadillac Escalade 
Chevy Silverado
Ford Five Hundred
Ford Freestyle
Ford Fusion
GMC Sierra
Kia Rio
Hyundai Accent
Lexus GS 450h
Mercury Milano
Toyota FCHV

Is the best hybrid vehicle, a flex-fuel plug-in hybrid? (more)
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