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December 31, 2004  
Hybrid Version of the Mercury Mariner, wow?

At the New York auto show, Bill Ford announced the release of Ford's second hybrid.

In 2006, Ford announced, the Mariner hybrid would be available for sale.

The Mariner, built on the Escape platform, will be Ford's second hybrid vehicle, both of which are SUVs. Of course, they are almost the same vehicle.

I'm more concerned with numbers.

Toyota plans to sell 100,000 hybrids in the United States next year. Based upon current demand, they could easily sell more.

If Ford wants to be an environmental leader, then produce a couple of 100,000 hybrids. Try diesel hybrids, hydrogen hybrids, gas hybrids.

    Toyota Prius




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Prius hybrid home 
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Escape hybrid home 
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Accord hybrid home 
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Head to head: Prius and the Escape hybrid match up 
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Prius test drive
+
Escape hybrid test drive


 

 

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Once American auto executives said hybrids would never work in America because of their lack of performance. Now hybrid cars, such as the Honda Accord hybrid and the soon-to-be-released Lexus RX 400h Hybrid, are faster and more powerful than their conventional counterparts.

Even the superficial U.S. automarket is questioning more and more the environmental damage and military conflicts caused by gasoline and oil dependency.

Environmental leadership should be the highest corporate mandate at this point in time because customers are starting, and will continue, to demand that their products be environmentally friendly.

The sooner Ford acknowledges this point and takes action, the better the chances that the "Blue Oval" can lead the world in automotive innovation once again.

 

  > Nissan wants to sell 50,000 Altima hybrids 

  > Hybrid car cost controversy: You can save money

  > Feds to investigate Prius for alleged stalling problem

  > Schwarzenegger paves way to hybrid cars?

  > No Cheap Way Around Buying a Hybrid Car

  > The state of hybrid vehicle demand

  > Foreign-oil dependency rising: Buy a hybrid or other fuel efficient vehicle

  > Hybrid cars: The costs of being an early adopter

 

 

From the Blog More Hybrid Car Stories

Despite Hybrid Escape, Ford Hammered by Environmentalists

Toyota hybrid cars, just a niche?

"Do gas-electric hybrids leave less green in your wallet?"

More hydrogen hype. Hybrid cars ARE the future

Ford's Other Hybrid Vehicle Idea

Bob and my Accord Hybrid Test Drive

Honda Accord Hybrid Test Drive: Initial thoughts

Toyota announces new hybrid car for 2006

Hybrid car inspiration: Test driving Nirvana

The hybrid vehicle niche?

Why should consumers pay extra for hybrid vehicles?

Hydrogen hype: Why hybrid vehicles are more important than ever

Honda Accord Hybrid Test Drive: Initial Thoughts
> The new Honda Accord hybrid has added a significant twist to the hybrid class

Hydrogen hype: Why hybrid vehicles are more important than ever 
>
Detroit's answer to pollution is at least decades away, and we can't wait that long. Hybrids are an essential interim technology

Do Hybrid SUVs make sense?
> Isn't the reason for hybrid vehicles efficiency? Plus, Accord hybrid tidbits.

Detroit's hybrid vehicle collaboration: They had no choice. 
> Not long ago Detroit laughed at Japanese hybrid cars, not anymore.

Could Chevron end hybrid vehicle hold up?
>
Current hybrid battery partnership and record profits could lead the way


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