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January 11, 2005  
Hybrid cars "core technology" of Future for Toyota

A lot of buzz coming out of Detroit and the North American International Auto Show has been about hybrid cars.

The Ford Escape Hybrid won the prestigious show's Truck of the Year. Trucks and SUVs, the last stronghold of American automakers, are now under serious fire from Japan and hybrid technology.

But wait, you say, the Escape hybrid is made by Ford. The world's first hybrid SUV was made by an American auto company.

And you are right, but Ford had to lease the hybrid parts from Toyota. Ford does not yet have its own successful, proprietary hybrid technology.

More important, Toyota will be challenging Ford's Escape Hybrid in just a few short months, when both the Lexus RX 400h Hybrid and the Toyota Highlander Hybrid come to market.


    Toyota Prius




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Prius hybrid home 
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Escape hybrid home 
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Accord hybrid home 
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Head to head: Prius and the Escape hybrid match up 
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Prius test drive
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Escape hybrid test drive


Hybrid Car Club
Stay informed. Join the hybrid revolution Now!

 

Toyota is now like a boxer connecting with his jab, not yet ready for the knock out, but pushing his competitor back against the rope. A few more good jabs and it's time for the TKO.

Hybrid vehicles are, and will continue to present, that challenge to America auto-makers.

When Toyota President Fujio Cho take the stage for reporters at the auto show in Detroit Tuesday, he knocked the last few days of Detroit's big talk on hybrids and hydrogen hard against the ropes.

While confirming that Toyota was going to build hybrid cars in the United States, Cho stated that hybrids are key to Toyota's future. While Toyota will continue to invest billions on technology for hydrogen-powered vehicles, the auto giant continues to see hybrid technology as an integral piece of hydrogen-powered vehicles.

"We believe hybrids will continue to be the core of technology in the future," Cho said, challenging America.

While some American analysts continue to see little future in hybrids because of cost, if that cost is wiped out, hybrid cars will instantly make most conventional cars obsolete, especially the American-made ones.

Hybrid cars, such as the
Toyota Prius and the Honda Accord Hybrid have made this crystal clear.

Right now Toyota has the financial strength, manufacturing know how, and momentum to raise the stakes, especially while American chips are running a little low.

Besides,Toyota can afford to play that gamble.

Can America afford not to?

Join the Soultek Hybrid Car Club.

> Prius, Civic hybrid: Best Cars for Commuters

> Chinese plug-in hybrid on sale in 2008

> Top safest fuel saving cars

> Why do environmentalists attack Toyota?

> Lithium hybrids: Too dangerous or too expensive?

> Will hybrids SUVs give GM a boost?

> More Lexus hybrids coming

> Tahoe, Yukon hybrids as fuel efficient as a Camry?


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Ford Escape Hybrid "Truck of Year"

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Toyota, hybrid car king?

Hybrid Cars help stir U.S. / Japan Trade War Discussions

Zap to sell first Hybrid Fuel Cell Vehicle this year

2006 Lexus GS hybrid debuts at LA Auto Show, sort of

Volkswagen chooses diesel over hybrid cars

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10,000 orders for Lexus RX400h Hybrid and counting

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Head to Head to Head: Prius, Accord and Escape Hybrids, Part 1

Diesels versus hybrids. Let's get it on.

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Hybrid vehicles less powerful?

Despite Hybrid Escape, Ford Hammered by Environmentalists

Toyota hybrid cars, just a niche?

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Ford's Other Hybrid Vehicle Idea

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Why should consumers pay extra for hybrid vehicles?

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Honda Accord hybrid an extra $3000.00 plus

Detroit's hybrid vehicle collaboration a sign of things to come?

Could Chevron end hybrid vehicle hold up?

Ford's biggest gas-guzzling SUV set for extinction

Calpers, America's largest pension fund challenges automakers on California clean air legislation lawsuit

GM, DaimlerChrysler hybrid vehicle partnership creates serious questions

Daimler Chrysler and GM team up on hybrid vehicles

Automaker spin on global warming responsibility

Americans must take a stand against the American auto industry

Bill Ford Jr. has nothing but excuses when it comes to his green vision

The California Clean Cars Campaign responds to automakers lawsuit

A challenge to residents of California, and to consumers everywhere

Auto lawsuit initiated against California global warming legislation

Hybrid car rip off? $60 billion in rebates for non-hybrids.

Zap ForTwo Smart Car Available on eBay

Automakers set to challenge landmark California emission's law

Hybrid cars are for do-gooders?

Toyota, King of Hybrid Cars?
>
The Prius hybrid car and the Lexus RX 400h are just the start. Heads up America.

Toyota will build hybrid vehicles in the U.S.
>
Plus a couple new Toyota hybrid cars announced 

2005 Year of the Hybrid Vehicle
>
2004 Might have been the year of the Prius, but the hybrid revolution is just beginning

Detroit's best bet, hybrid vehicles
>
Hybrids are now better cars than conventional vehicles, and Detroit must recover quickly 

Head to Head to Head: Prius, Accord and Escape Hybrids, Part 1
> Want to know how the Toyota Prius, Honda Accord Hybrid, and Ford Escape Hybrid really match up?

Comparing diesels and hybrid cars
> Diesels are almost as efficient as full hybrids, but they do pollute more

No Carpool Lane for California Hybrid drivers
> Hybrid car legislation might not go into effect for 6 months or more

Hybrid version of Mercury Mariner, wow.
> C'mon Ford. Can't you do better than another Escape Hybrid?

Hybrid vehicles less powerful?
> The newest hybrid cars are more faster and more powerful than conventional autos.

What's up with the hybrid haters?
> How can you dislike hybrid cars, or call people who like them shallow?

Accord Hybrid one of LA's Ten Great Cars of Year
> In the land of glamour and bling, bling, even common sense can rule. Hybrids are cool, and they represent the future.

Despite Escape Hybrid, Environmentalists Continue to Hammer Ford
>
The Ford Escape hybrid is a nice gesture by Ford, but only a gesture.

Toyota hybrid cars, just a niche?
> After Prius success, why isn't Toyota more optimistic about hybrid vehicle sales?

More hydrogen hype: The case for hybrid cars
> If the hydrogen economy is at least two decades away, interim technologies, such as hybrids, are the key

Bob and My Hybrid Accord Test Drive
> Bob loved the Accord hybrid, but said he wouldn't pay the extra cash

Honda Accord Hybrid Test Drive: Initial Thoughts
> The new Honda Accord hybrid has added a significant twist to the hybrid class

Hydrogen hype: Why hybrid vehicles are more important than ever 
>
Detroit's answer to pollution is at least decades away, and we can't wait that long. Hybrids are an essential interim technology

Do Hybrid SUVs make sense?
> Isn't the reason for hybrid vehicles efficiency? Plus, Accord hybrid tidbits.

Detroit's hybrid vehicle collaboration: They had no choice. 
> Not long ago Detroit laughed at Japanese hybrid cars, not anymore.

Could Chevron end hybrid vehicle hold up?
>
Current hybrid battery partnership and record profits could lead the way

GM, Daimler Chrysler team up on hybrid vehicles. Toyota Prius success forces automakers to complete with Japanese hybrids

Car makers just can't do the right thing. Automakers set to challenge landmark California emission's law

Disrespecting the hybrid car movement:  Faster and speedier than standards, hybrid cars are not just for do-gooders

Americans must take a stand against American auto corporations

Bill Ford Jr. Ready to Restart his Clean Revolution

Accord hybrid only available in select markets

The sad truth about the current state of hybrid vehicles

Honda Accord hybrid officially in showrooms today!

IMA versus HSD: The Honda Accord hybrid versus the Toyota Prius

Toyota Prius on NBC's West Wing

Hybrids, Fuel Cells and the Future

Porsche seeks Toyota hybrid technology

Hybrid Vehicles: Full or Mild?

A little Hybrid Rant: Cool v. Intelligence

Future hybrids "Mean & Green" according to Newsweek

Test driving the Ford Escape Hybrid SUV

Lexus RX 400h hybrid SUV release delayed

My Toyota Prius test drive

Prius Availability is increasing in many areas

For Even More Hybrid Vehicle Stories >> Click here.


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