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December 28, 2004  
Despite Hybrid Escape, Ford Hammered by Environmentalists

"Ford's marketing talks about the greening of the Blue Oval," he said. "It's highly disingenuous if not outright false. Ford's advertising is outrageously misleading because it paints the company as an environmental leader when, in fact, it's exactly the opposite." (From DetroitNews)

Ford continues to receive the lion's share of criticism from environmentalists, or at least American environmentalists, because it's the most identifiable American automotive brand.

While none of the world's largest automakers deserve significant kudos for their environmental efforts, Ford has not only slyly reneged on publicly made pollution mandates, but continues to be a pollution leader.

Just a few months ago, Ford brought "the world's first hybrid SUV to market".

Big deal. How many did they bring to market, .000001%? I don't think 20,000 Ford Escape hybrids is even 1% of Ford SUV sales.

    Toyota Prius




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Prius hybrid home 
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Escape hybrid home 
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Accord hybrid home 
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Head to head: Prius and the Escape hybrid match up 
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Prius test drive
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Escape hybrid test drive


 

 

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Moreover, only extreme environmentalists with money can afford one.

The Toyota Prius base sticker price is $19,000. Granted you won't be able to buy one for that price anytime soon due to demand, but at least the technology is within reach of a large majority of Americans.

Still, Toyota only thinks 10% of the U.S. market will purchase hybrid vehicles in 2015, according to recent statements by Toyota executives. So, Toyota isn't exactly planning to flood the market with hybrids either.

Honda is about the only company that has really been an environmental leader, or least Honda is as close to an environmental leader as possible for an automaker.

Still, even with the release of the Accord hybrid, Honda's third hybrid car, the company is only planning to produce twice as many hybrids as Ford in 2005.

So, yes it might be unfair to attack Ford for the massive pollution problems created by the entire auto industry, but it is entirely unfair for Ford not to do something to protect not just America's environment, but America's people.

Over the last several decades, Ford reaped massive profits and benefits while emitting massive pollutants into our skies. While profits might be down today, mostly caused by gross corporate mismanagement, Ford has a responsibility - with the preponderance of evidence of pollution and global warming - to take environmental action.

Making public statements, then reneging on them, while marketing yourself as an environmental leader when facts prove the opposite, isn't just misleading, it's as conning as the worst car salesperson.

The Ford Escape hybrid is a nice gesture by Ford, but only a gesture.

 

  > Nissan wants to sell 50,000 Altima hybrids 

  > Hybrid car cost controversy: You can save money

  > Feds to investigate Prius for alleged stalling problem

  > Schwarzenegger paves way to hybrid cars?

  > No Cheap Way Around Buying a Hybrid Car

  > The state of hybrid vehicle demand

  > Foreign-oil dependency rising: Buy a hybrid or other fuel efficient vehicle

  > Hybrid cars: The costs of being an early adopter

 

From the Blog More Hybrid Car Stories

Despite Hybrid Escape, Ford Hammered by Environmentalists

Toyota hybrid cars, just a niche?

"Do gas-electric hybrids leave less green in your wallet?"

More hydrogen hype. Hybrid cars ARE the future

Ford's Other Hybrid Vehicle Idea

Bob and my Accord Hybrid Test Drive

Honda Accord Hybrid Test Drive: Initial thoughts

Toyota announces new hybrid car for 2006

Hybrid car inspiration: Test driving Nirvana

The hybrid vehicle niche?

Why should consumers pay extra for hybrid vehicles?

Hydrogen hype: Why hybrid vehicles are more important than ever

What's the Point of a Hybrid SUV?

Honda Accord hybrid an extra $3000.00 plus

Detroit's hybrid vehicle collaboration a sign of things to come?

Could Chevron end hybrid vehicle hold up?

Ford's biggest gas-guzzling SUV set for extinction

Calpers, America's largest pension fund challenges automakers on California clean air legislation lawsuit

GM, DaimlerChrysler hybrid vehicle partnership creates serious questions

Daimler Chrysler and GM team up on hybrid vehicles

Automaker spin on global warming responsibility

Americans must take a stand against the American auto industry

Bill Ford Jr. has nothing but excuses when it comes to his green vision

The California Clean Cars Campaign responds to automakers lawsuit

A challenge to residents of California, and to consumers everywhere

Auto lawsuit initiated against California global warming legislation

Hybrid car rip off? $60 billion in rebates for non-hybrids.

Zap ForTwo Smart Car Available on eBay

Automakers set to challenge landmark California emission's law

Hybrid cars are for do-gooders?

Honda Accord Hybrid Test Drive: Initial Thoughts
> The new Honda Accord hybrid has added a significant twist to the hybrid class

Hydrogen hype: Why hybrid vehicles are more important than ever 
>
Detroit's answer to pollution is at least decades away, and we can't wait that long. Hybrids are an essential interim technology

Do Hybrid SUVs make sense?
> Isn't the reason for hybrid vehicles efficiency? Plus, Accord hybrid tidbits.

Detroit's hybrid vehicle collaboration: They had no choice. 
> Not long ago Detroit laughed at Japanese hybrid cars, not anymore.

Could Chevron end hybrid vehicle hold up?
>
Current hybrid battery partnership and record profits could lead the way

GM, Daimler Chrysler team up on hybrid vehicles. Toyota Prius success forces automakers to complete with Japanese hybrids

Car makers just can't do the right thing. Automakers set to challenge landmark California emission's law

Disrespecting the hybrid car movement:  Faster and speedier than standards, hybrid cars are not just for do-gooders

Americans must take a stand against American auto corporations

Bill Ford Jr. Ready to Restart his Clean Revolution

Accord hybrid only available in select markets

The sad truth about the current state of hybrid vehicles

Honda Accord hybrid officially in showrooms today!

IMA versus HSD: The Honda Accord hybrid versus the Toyota Prius

Toyota Prius on NBC's West Wing

Hybrids, Fuel Cells and the Future

Porsche seeks Toyota hybrid technology

Hybrid Vehicles: Full or Mild?

A little Hybrid Rant: Cool v. Intelligence

Future hybrids "Mean & Green" according to Newsweek

Test driving the Ford Escape Hybrid SUV

Lexus RX 400h hybrid SUV release delayed

My Toyota Prius test drive

Prius Availability is increasing in many areas

For Even More Hybrid Vehicle Stories >> Click here.


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