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The Camry hybrid will be out in May. Could it challenge the Prius?

Camry hybrid: How hot will it be?

Tuesday, February 28, 2006
Could the Camry hybrid challenge the Prius?

The Toyota Camry hybrid is months away from going on sale and the price still hasn't been officially released. Yet, dealers are already taking orders on Toyota's newest hybrid.

Now, this isn't that unusual in the world of hybrid cars. Preorders were also common on the Highlander hybrid and the Lexus RX400h before they were officially launched. Yet, the sales hype behind both the Highlander and the RX400h hybrids eventually waned a bit, especially compared to the Prius hybrid.

So, how will the Camry hybrid compare?

The Toyota Camry already owns a very loyal following. Will this core customer group drive Camry hybrid sales? Ultimately, that will probably depend on pricing, but current owners offer a huge, potential customer base.

Additionally, many potential hybrid buyers have complained that the Prius is just too small, otherwise they would have purchased the vehicle. Many of these potential customers have expressed strong interest in the Camry hybrid. Will this segment outnumber current Camry owners seeking an upgrade?

It's also possible that those putting down-payments on the first hybrid Camrys are simply hoping to lock in tax credits. As I blogged yesterday, Toyota hybrid tax credits will expire before the end of the year, so placing a down payment as quickly as possible isn't a bad idea.

One can be sure; however, that the entire auto industry will be nervously watching the launch of the Camry hybrid. If the hybrid Camry is as popular as the Prius hybrid, the hybrid revolution will reach critical mass much sooner than anyone is expecting. If this happens, competitors beware, for only Honda is positioned to face this challenge.

Even Toyota might not be ready for such acceptance, so I wouldn't be surprised if Toyota prices the Camry hybrid fairly high simply so that it can adequately supply demand - at least in the short term. Until the hybrid supply chain is a little more robust, Toyota just might not have much choice, although I'd love be wrong.

posted by Dahcredyns at 9:07 AM 0 comments

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Hybrid Car Buyer's Guide: Which hybrid vehicle is best for you?
  If you are not sure which hybrid vehicle best meets your needs, use our Buyer's Guide (more)

We the people, must be the difference. Join the revolution, buy a hybrid car

Rate your hybrid car.
The Honda Civic hybrid is set to release its second generation version of this hybrid car this month, bringing out the best competition yet seen in the hybrid cars segment.
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100 mpg plug-in hybrid vehicles are a reality with today's technology. The technology behind hybrid cars has barely been tapped.
100 MPG Plug-In Hybrid Vehicles
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-- Overview of Plug-In Hybrids 
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Buyer's Guide
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tax credits
Guide to which hybrid cars qualify for Clean Vehicle Tax Credits, including 2006 credits.

Hybrid Cars & EPA Fuel Efficiency Estimates
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Should you buy your hybrid car online or from a dealer? If you are interested in buying a hybrid start here.

> Hybrid cars head into carpool lane

 

 

Future Hybrid Cars

 2007 Model Hybrids
 Chevrolet Malibu
 Chevrolet Tahoe
GMC Yukon
Lexus LS460
Mazda Tribute
Nissan Altima
 Saturn Vue
Toyota Camry
Toyota Tundra 

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GMC Sierra
Kia Rio
Hyundai Accent
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Mercury Milano
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