Cake eaters: American and hybrid cars

88 percent of US adults believe hybrids are strategically important

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Wow. I guess I can't say I'm surprised, but I'm certainly disappointed.

A recent study finds that 88 percent of US adults believe that hybrid cars are strategically important to 1.) Reduce foreign oil dependence, 2.) Save and create auto-related jobs, and 3.) To help the environment.

Unfortunately, only 23 percent of Americans are willing to pay extra for hybrids. 35 percent will only buy a hybrid if it costs the same as a comparable non-hybrid. Another 33 percent will only buy a hybrid if it costs less than a comparable non-hybrid.

So, a majority of Americans believe in the strategic importance of hybrid cars for national security, jobs, and the environment, but most are willing to invest NOTHING in these strategically important vehicles? Shameful. What a bunch of selfish, vision-less cake eaters.

Anyway, might this attitude change if more marketing tying hybrids and foreign oil dependency replaced some of the environmentally-skewed commercials of today, since that issue most resonates with Americans? Then again, since there are so few American-made hybrids, such a message would probably be pointless.

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Labels: Foreign Oil Dependency, Hybrid Vehicles