The Prius is about America, not just the environment
Man, some
people just don't get it.
I love the environment, though I don't do enough to
protect it, but that isn't why I like hybrid
cars such as the Toyota Prius.
When it comes to the Prius, un-American corporatism is my
inspiration.
Decades ago, when tiny Hondas hit American soil, my father
laughed. "Who would want to drive one of those. You'd
get killed in an accident."
But the 70's and the early 80's provided a little dose of
reality that caused many to realize that maybe fuel
efficiency wasn't such a bad idea - gas shortages. For
those living paycheck to paycheck, gasoline was causing
pain. Something needed to be done.
Something still needs to be done.
In the interim, the U.S. has significantly built up its
military and political influence in the Middle East to
achieve one end, cheap foreign oil. This has stoked the
fire of a growing Arab resentment against the rich West,
which has contributed to 911, and both Iraq Wars.
Twenty to thirty years ago, American automotive executives
and boards should have realized the dangers that foreign
oil dependency could pose to America in the future.
Forecasting is an essential business process, but those
same shareholders were probably as invested in oil, as
they were in automobiles.
Yet, if America is about freedom and independence, how
could the American economy be so dependent upon a foreign
resource?
Thus, American automakers, in a stroke of brilliance,
created the SUV, while spending billions and billions of
dollars marketing the idea that an SUV, not some fuel
efficient foreign-made rice box,
was Americana. Don't worry about the environment
or foreign-oil dependency. Any year now, American
automakers have said for decades, we'll develop fuel
cells.
Decades later it is obvious American automakers shorted
the American people and their security for profit. Perhaps
you think that is just business. Fine, but I don't.
Sure the environment is important, important enough that
the Pentagon considers environmental concerns one of the
greatest threats to American security, but it isn't the
reason I like hybrids.
I like the Toyota
Prius because it epitomizes America better than any
American-made car. It's all about freedom.

