| 2005
Year of the Hybrid Vehicle
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Updated
March 30, 2005
2004 might have
been the year of the Toyota
Prius, but the hype around hybrid
cars isn't going to end there.
If Toyota meets its goals, at least 100,000 Prius hybrids will
be sold this year.
Next up for Toyota is the Lexus
RX 400h hybrid SUV. Already, 12,000 orders have been placed
for this vehicle, even though the newest Toyota hybrid won't be
available until April 15.
Since Toyota is
only planning to produce about 30,000 hybrid RXs this year,
supply is going to be tight.
Around June, Toyota will add a third hybrid, the Highlander
Hybrid. Again, total planned production is about same as the
RX, so supply will also be tight on this model.
Tight supply. That
is probably the best way to describe to describe the hybrid
market for the foreseeable future. Part of that problem will be
reduced later this year and into next year as new production
facilities and partners are brought on-line.
In two years, Toyota should easily be producing a quarter
million hybrid vehicles, and I'd guess they'll be closer to
400,000 hybrids per year.
By then, with the Camry available as a
hybrid, it shouldn't be hard to visualize that Toyota should be
able scale their hybrid package closer in price to their
non-hybrids. This would enable Toyota to easily sell half a million or more hybrid cars in America alone,
within just 5 years.
|
Toyota Prius
+ Prius
hybrid home
+ Escape
hybrid home
+ Accord
hybrid home
+ Head
to head: Prius and the Escape hybrid match up
+ Prius
test drive
+ Escape
hybrid test drive
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