Ford's small Ka a no brainer

Why wouldn't you try it in the US?

With Ford sales tanking along with the US economy, it seems trying to sell the compact Ford Ka would be a no-brainer. Over-dependent on trucks and SUVs and unable to make more than 25,000 hybrid vehicles per year, what else does Ford have to try to shake up its product mix?

Nonetheless, Ford has been against bringing the Ka to America, although now the automaker is reconsidering this decision. I guess it hasn't been such a no-brainer to Ford, which kind of makes you wonder about Ford's brain.

Interest in the Ford Escape hybrid increasing?

Ready for a sales explosion?

According to CarMax, searches for hybrid cars are on the rise. Hybrids like the Toyota Prius and the Toyota Camry hybrid have seen huge increases in search traffic, however, the hybrid that has seen the biggest increase is the Ford Escape hybrid.

Is it Ford's smart "hybrid, hybrid" commercial? Have high gasoline prices finally forced die-hard SUV drivers to consider a hybrid SUV?

Who knows, but it will be interesting to check out Ford's Escape hybrid sales numbers the next few months. For many months, interest in hybrid vehicles has increased, but sales have lagged far behind this interest. Are consumers finally ready to pull the trigger on hybrids like the Escape hybrid?

Hybrid of Presidents?

Top hybrid for Presidential candidates

The DetroitNews reported this weekend that Ford began running ads in New Hampshire and Washington "touting the fact that the Ford Escape Hybrid was the top choice of vehicles among presidential candidates."

GM, however, was quick to respond, 'Wait until the Chevy Tahoe hybrid and GMC Yukon hybrid become available for sale.'

Lost? Ford's Bold Moves

As bold as Ford could get?

I like the Ford Escape hybrid, mostly because its a hybrid. When I first checked out the Escape hybrid, I was surprised that the Toyota Prius felt more roomy - that the Prius, even though it is smaller, offered almost as much hauling space as the Escape.

So, what's the point? A higher ride with significantly less fuel economy?

Instead of the Escape hybrid, a Fusion hybrid would have been much more of a bold move. Unfortunately, Ford just hasn't seemed capable of too many bold moves, and they know it.

"The decision has been made at Ford that "Bold Moves" as a brand strategy/ad tagline is dead. It's just a question of when the funeral takes place," writes BW's David Kiley.

Numerous times Ford has announced bold moves, such as a big increase in the production of hybrid vehicles, then backs down. Too bad. I think America was ready for something so bold.

I hate beating a downed dog but, I wonder what their new tagline will be, 'We will survive?'

Ford's future is small?

4 cylinder hybrid the future for Ford?

Ford CEO Alan Mulally recently told the Detroit News that the company will streamline its vehicle platforms, reducing them. Mulally also claimed the amount of 6 cylinder vehicles made by Ford will be reduced to just two.

Is this a sign that Ford is planning smaller cars and/or replacing 6 cylinder engines with 4 cylinder hybrid powertrains, such as in the current Ford Escape hybrid?

Fusion hybrid one step closer to reality?

Available in late 2008?

Car&Driver was able to spy the upcoming Fusion hybrid, which should be offered as part of the redesigned 2009 model. Finally, an American automaker will offer a full hybrid sedan?

Early reports indicate that the Fusion hybrid will utilize the same hybrid powertrain as Ford's other hybrid vehicles, such as the Escape hybrid.

Hopefully, GM and Chrsyler will take note. Many hybrid buyers are simply not interested in SUVs, and making hybrid sedans is an important part of the hybrid mix.

Ford's hybrid demand problem?

Something fishy going on at Ford?

Shopping for a Ford Escape hybrid isn't easy. You just can't find them. Sure, you can add your name to a list and race everyone down to the dealership when one comes in, or you can place a down payment on the next available Escape hybrid.

Still, what's the problem?

According to some reports, Ford says the problem has nothing to do with the production system.

That's a pretty sad answer from the automaker. It's not as if the hybrid Escape is just debuting. The vehicle has been around for years now, shouldn't Ford have a better grasp on demand and on meeting that demand?

If the automakers isn't committed to selling its hybrid vehicles, perhaps it should stop selling them.

My pick for a patriotic vehicle

The best foreign oil dependency fighter

Last week Forbes published an article, All-American: Top 10 most patriotic cars. I quickly skimmed the article because, ultimately, I knew I really wouldn't care what the article had to say. In truth, I only checked out the article to see if the Ford Escape hybrid made the list.

So, why don't I care about patriotic vehicles?

I do care, but the ability to fight foreign oil dependency is my main criterion for assessing patriotic automobiles, not the percentage of the vehicle that was built in America - the main criterion for Forbes. For the record, not one single vehicle is 100 percent American.

Still, for me, the Toyota Prius is the most patriotic vehicle any American can buy. If every automobile in America achieved Prius fuel efficiency, America might be able to end foreign oil dependency - that's my benchmark for patriotism. Some day soon, hopefully, there will be some mostly American-made hybrid cars just as efficient as the Prius.

Is the Tahoe hybrid an American Revolution?

Finally, an American hybrid

I won't call it a freedom-fighter - that takes, minimally, 40 mpg. Nonetheless, I'll call the Chevy Tahoe hybrid an incredibly important step in the evolution of the American automobile. I might even call it an American revolution.

The Chevy Tahoe hybrid, as well as the Yukon hybrid, will not just be the first dual mode hybrid vehicles, these hybrids vehicles will be Made in America.

Unlike Ford's hybrids, such as the Escape hybrid, the Tahoe hybrid......

---> Finish: Chevy Tahoe hybrid: An American revolution

Ford closer to flex-fuel hybrids

A better approach to biofuels?

"On June 13, Ford Motor Company will hand over several Ford Escape Hybrid E85s -- the world's first full-electric hybrid vehicles capable of operating on an 85 percent ethanol blend -- to several D.C.-area organizations for real-world testing. Ethanol is made from either corn or sugar beets, thereby reducing greenhouse gas emissions."

"Ford has produced 20 demonstration Escape Hybrid E85s for placement in six different states as part of its testing process, and continuing commitment to sustainability."

(Source: PressRelease)

Fuel economy dominates Intellichoice vehicle picks

Fuel efficiency scores

Intellichoice.com announced its Best Deals of the Month yesterday, and hybrid cars were very strong performers.

"A look at the list and it's not hard to see that fuel economy is a major factor for May's winners," said James Bell, publisher of IntelliChoice.com. "The Toyota Prius, Ford Escape Hybrid and Toyota Highlander Hybrid are perennial winners, and the Lexus RX 400h displaces the RX 350 on this month's list on the basis of fuel cost.

In addition, the Honda Civic hybrid also made the list.

Forget hybrids: Senate Approves Detroit-Friendly CAFE plan?

What percentage of Americans really need a bigger SUV than this Escape hybrid?

A Senate panel approved a plan to increase average fleet fuel economy in the U.S. to 35 mpg by 2020. Of course, the plan has yet to be approved by the full Senate and the House has its own plan, so it won't be surprising if the final plan is watered down, especially related to trucks and SUVs - Detroit's moneymakers.

Still, the Ford Escape hybrid can essentially meet 2020's standards, today. The Toyota Prius blows this requirement away, today. Hybrid cars provide the technology to meet this requirement, today.

Between now and 2020...(Finish Forget hybrids: Senate Panel approves Detroit-friendly CAFE plan)

Forbes - Only 3 hybrids are 'pump-busters'

The Honda Civic Natural Gas Vehicle is the top 'pump-buster'

Only 3 hybrid vehicles qualified as top 'pump-busters' by vehicle category according to Forbes Magazine - a point that Forbes appears to relish. Of course, there simply aren't any hybrids that fit into most of the vehicle categories chosen by Forbes, but who cares about those kinds of details?

Still, the Honda Civic hybrid, the Toyota Prius hybrid and the Ford Escape hybrid each qualified as the top 'pump-busters' in their respective categories.

Financial rewards drive hybrid vehicle buyers?

Hybrid sales all about the money?

I often argue that it shouldn't be surprising that hybrid vehicle buyers represent a minority of automobile consumers. Hybrid cars are still just an emerging technology. Not until lithium has survived a generation or two as the battery of choice for hybrid makers will hybrid vehicles truly become mainstream. Until then, hybrid buyers are still 'early adopters'.

That term, however, is not the correct description of hybrid buyers according to Topline Strategy Group. Topline claims that hybrid car buyers do not fit the classic description of technology early adopters. Instead, the majority of hybrid buyers buy hybrids because for "73 percent of purchasers, there were clear financial rewards for purchasing a hybrid over other alternatives." (more)

Whatever. I say hybrid buyers are still early adopters.

Invest in plug-in hybrid technology: Buy one of today's hybrids

Is this Escape hybrid the best investment in plug-in hybrid technology?

"I'm waiting for a plug-in hybrid before I buy my first hybrid vehicle," is a statement I often hear. Due to this consumer sentiment in plug-in hybrids, phantom buying lists exist on the Internet as an attempt to prove to automakers that consumers would buy them.

Yet, how could plug-in hybrids be cost-effective enough for consumers if most of today's hybrid cars are not cost-effective for most consumers - at least not in the short term (In the long term, most hybrids are cost-effective)?

Finish Ultimate Green Excuse - I'm waiting for a plug-in hybrid

Is the Mariner hybrid one too many Escape hybrids?

Too much like the Escape hybrid?

There is absolutely nothing wrong with the Mercury Mariner hybrid, except one thing: the Mariner hybrid is simply too much like a Ford Escape hybrid. At least that is the point Karl on Cars recently made.

Regarding the Mariner hybrid, "like most Mercurys, the increased cost over the comparable Ford product doesn't return when it's time to sell. In fact, Mercurys do worse on resale value than their Blue Oval cousins. If nothing else that last point confirms which version you should buy (and raises the inescapable spectre of what Ford should probably do with Mercury...)".

Despite new EPA ratings, Intellichoice likes hybrid vehicles

Hybrids still on Best of 2007 List

Sure, hybrid vehicles are less fuel efficient than the old EPA ratings, but so are most conventional vehicles. As a result, Intellichoice.com claims that the new EPA fuel economy ratings should not be used to reduce the appeal of hybrid vehicles.

“The EPA’s new gas mileage ratings update a 24-year-old model for measuring fuel economy and have been anticipated for some time,” said James Bell, publisher of IntelliChoice.com. “We strongly support the new ratings, which will help consumers by estimating miles-per-gallon based on real-world driving conditions. The bottom line is that hybrids still provide the highest fuel economy when measured against respective vehicles in their class. According to the EPA, on average, there will be a 10 percent decrease on most vehicles.”

Both the Toyota Prius and the Ford Escape hybrid were picked by Intellichoice as Best of 2007 for new cars under $23,000 and SUVs under $28,000 respectively. The Toyota Highlander hybrid and the Civic hybrid also scored well.

Hybrid vehicle incentives

Ford is offering some nice financial incentives on hybrids in some areas

How many incentives do you really need to buy a hybrid vehicle? Foreign oil dependency is threatening our national security. Pollution from automobiles is threatening our health and almost certainly causing global warming.

How much is it worth to you to do the right thing? How much is it worth to invest in a better future for your family, for your children?

O.K. So, I'm overly optimistic - just a silly, utopian dreamer. You need a few financial incentives to buy a hybrid. Well, even for those with less altruistic motives, hybrid cars can still be a great deal.

---> Finish reading Incentives to buy a hybrid vehicle.

Pricing on Escape and Mariner hybrids announced

Ford debuted the 2008 Ford Escape and the 2008 Mercury Mariner today in Claycomo, MO, where the new line of small SUVs will be built. The debut also includes the hybrid versions of both vehicles as well.

According to a press release the 2008 Ford Escape hybrid will start at $25,740, which is more than $1000 cheaper than last year's hybrid Escape. The 2008 Mercury Mariner hybrid will start at $26, 430, which is $1300 less than the 2007 model.

In addition to the lower prices both hybrids will offer "redesigned interiors feature upscale appointments and innovative storage options. Both vehicles include Ford's first "top of dash" information system, a standard MP3 audio jack and a new center console that provide enough room to store a laptop. At night, new ice-blue lighting replaces green on the instrument cluster. In addition, Escape introduces sustainable new cloth seating that is the first U.S. automotive application of 100 percent recycled fabric."

Forbe's 2007 Hottest Hybrids

The Forbes hottest hybrids for 2007 list was topped by the Ford Escape hybrid and the Lexus LS600h L hybrid. In addition, Forbes also picked the Saturn Aura Green Line hybrid, as well as the Saturn Vue Green Line hybrid - a little coupe for Saturn. But Forbes's hybrid buzz for GM products didn't end with Saturn. The GMC Yukon hybrid, Chevy Tahoe hybrid, and the Cadillac Escalade hybrid also made the list.

I guess the fact that neither Toyota nor Honda added any new hybrids to their lineups kept them off the list?

(Source: MSNBC)

Ford seeking more hybrid help from Toyota?

There are rumors coming out of Japan that Ford is seeking some kind of assistance from Toyota, but it is not known what kind of assistance Ford is exploring. With fuel economy and global warming becoming ever more important issues in the U.S., could Ford be seeking more hybrid assistance from Toyota?

Already, Ford utilizes some Toyota hybrid technology for its hybrid vehicles, the Escape hybrid and the Mercury Mariner hybrid. Thus, could Ford be seeking help on another hybrid vehicle? Since tax credits for Toyota hybrids have been reduced, the sales of Toyota hybrids have slowed. In this market, a serious Prius challenger might be able to make some important gains, especially for a company like Ford. Moreover, if Toyota helped Ford challenge the Prius, Toyota would still make money off of the deal by licensing their hybrid technology - a move in which Toyota has claimed significant interest.

Hybrids Plus announces PHEV Escape conversion for New York State

According to a press release from Hybrids Plus, Inc., "The New York State Energy Research and Development Authority (NYSERDA) has awarded Hybrids Plus, Inc., working in partnership with ShurePower, Inc., a contract to convert a Ford Escape hybrid electric vehicle (HEV) to a plug-in hybrid electric vehicle. This project, as part of the New York State Plug-in Hybrid Electric Vehicle (PHEV) Technology Initiative, is proving the viability of PHEV technology and the related environmental benefits when applied to the sport utility vehicle (SUV). The major benefit of converting an HEV to a PHEV is increased reliance on clean electric power and significantly improved gasoline mileage per gallon." (Press Release)

NAIAS here I come!

I really enjoyed the recent Los Angeles Auto Show. Aside from seeing some upcoming hybrid vehicles, such as the Yukon hybrid, and some redesigned hybrids, such as the 2008 Ford Escape hybrid, it was observing the people at the show which I found most interesting. Would Auto Show visitors be interested in hybrids? Which hybrids would attendees be most interested in, etc (Read More).

The North American International Auto Show, however, is expected to offer several new hybrid related concepts - perhaps even some plug-in hybrids - and the NAIAS is THE auto show. Moreover, since I have been invited to the launch of a Chevy electric concept vehicle, I'm even more excited.

Hopefully, this unusual winter offers a warmer than usual visit to Detroit!

Do you think automakers are turning green?

There has been a lot of buzz in the media about how automakers are going green and the Los Angeles Auto Show has been cited as an example. I say poppycock.

Sure GM debuted the Saturn Aura hybrid and the GMC Yukon hybrid in LA, but GM's real green buzz was really generated by GM's plug-in hybrid development announcement - even though the company gave no timeline for an arrival. Is it 3 years, five years, 10 years?

Anyway, at the LA Auto Show, GM put far more effort into marketing their massive lineup of huge Flex-fuel trucks and SUVs - not their hybrids. Saturn hybrids, for crying-out-loud, were practically hidden at the show.

While I would applaud flex-fuel hybrids, or very fuel efficient flex-fuel compact vehicles, I cannot call GM's flex fuel trucks and SUVs a huge green move. Flex-fuel guzzlers are little better than gas-guzzlers. Even worse, flex-fuel guzzlers seem too much like another excuse for GM not to focus on real fuel economy.

Aside from GM, Nissan did debut the Altima hybrid, and Ford displayed the newly designed 2008 Mercury Mariner hybrid and the 2008 Ford Escape hybrid, but Ford's real buzz was generated by the new Mustang more than anything. In reality hybrids were minor drivers for both Ford and Nissan at the LA Show.

Then there was a lot of talk about clean diesel and hydrogen. Blah, blah, blah.

Even Toyota, world leader in hybrid cars, was far more focused on promoting the Toyota Tundra, not its Hybrid Synergy Drive. Still, Toyota hybrids did drive significant buzz in LA and it was obvious many were checking out Toyota's hybrids as potential buyers, not just gawkers.

Ultimately, automakers have realized that Americans are interested in green issues, however, the keyword is interested. Most Americans are still unwilling to help fund the green revolution, and I think automakers are keenly aware of this fact. At this point in time, green marketing is possibly more important than green automobiles.

Americans might be interested in hearing and talking about the green revolution and energy independence, but they are definitely not yet willing to revolt against energy dependence by joining the green revolution.

Ford's Second Generation Hybrid Vehicles

While Ford has scaled back some hybrid vehicle plans, at least in the short term, the company is not ending its hybrid technology investment. In fact, Ford will be displaying its second generation hybrid powertrain at the Los Angeles Auto Show this week. The new powertrain will be displayed in a 2008 Ford Escape hybrid.

Toyota made huge gains in efficiency and power with its second generation hybrid drive compared to its first generation drive. As a result the Toyota Prius sent a notice to every automaker - the hybrids are coming, the hybrids are coming.

Could the second generation Ford hybrid powertrain provide a similar lift to the Escape hybrid or another Ford hybrid?

Perhaps.

Still, the next major revolution in hybrid technology might be dependant upon batteries, and those batteries - almost certainly lithium-ion batteries - might still be 3 to 4 years away from mass production viability. Even then, however, there might still be significant production limitations.

It will be interesting to see how Ford plays this angle. Will the second generation hybrid powertrain be optimized for both the current NiMH batteries and lithium-ion batteries? Is a plug-in option a possibility?

We'll soon find out.

The right path to fuel efficiency

Ford is set to focus on fuel efficiency.

Yeah, we've heard this before. Ford is going to lead the environmental revolution in the automotive world! One month Ford is going to produce 250,000 hybrids by 2010, the next month they've already given up.

Still, Ford's new CEO, Alan Mulally is worth believing - for now.

In his job at Boeing, Mulally was a follower of the Toyota Production System. Moreover, Mulally believes that higher fuel prices and global oil demand are the most important dynamics facing the automotive field heading into the future. Consequently, Mulally told the Automotive News that "So clearly, designing and building cars that people really like and that are going to be useful for their lives but also continue to improve (fuel) efficiency is what I think is going to be the most important thing."

While it seems obvious that fuel efficiency is becoming significantly more important, the ability to compete and profit as we enter into this new automotive world is easier said, than done. Hopefully, Mulally can find the right path.

Speaking of the right path.

It would be nice if the Big 3 were a little more focused on how to be more fuel efficient when they meet with the President on Tuesday, rather than focusing on health care and trade issues. It's sort of ironic that Ford's CEO is showing up in a Ford Escape hybrid and GM's CEO in a Saturn Vue hybrid, yet both automakers are getting their asses kicked in the hybrid vehicle segment.

It wasn't but just a couple of years ago when GM execs regularly ridiculed hybrids. Perhaps, if the Big 3 had been more focused on automaking the last few decades, rather than on financing and lobbying, they wouldn't be facing such hard times. Neither health care nor trade issues caused the hybrid lag in Detroit - that was pure corporate incompetence.

Hybrid vehicle reliability is excellent

Hybrid vehicles are very reliable according to Consumer Reports survey research. The Honda Accord hybrid and the Toyota Prius hybrid are the number one and two most reliable family cars, and the Honda Civic hybrid took third place for most reliable small car. The Toyota Highlander hybrid and the Lexus RX400h took the first and fifth spots for most reliable midsized SUVs.

The only hybrid to suffer a bit this year compared to last year was the Ford Escape hybrid, which dropped from above average to just average.

(Source: CNNMoney)

What's Up? Civic hybrid sales explode, Prius sales slip?

Sales of the Honda Civic hybrid were up 890% in October compared to October 2005, reaching 2,288 units sold. The Ford Escape hybrid and the Mariner hybrid hit 1,602 units combined, up 30.6% compared to October 2005. The sales of all other hybrid vehicles were down in October 2006 compared to October 2005.

So what is the story? Why are sales of the Toyota Prius, for example, down while the Civic hybrid is up? Or why are sales of the Highlander hybrid down, while sales of the Escape hybrid are up?

Well, I'd bet it all comes down to tax incentives. October was the first month that tax incentives for Toyota hybrids were cut in half.

While Prius sales were down about 12%, Toyota still sold 8,733 of the hybrid vehicles - far more than Honda's Civic hybrid. Nonetheless, it will be interesting to see what happens over the next couple of months. If gas prices begin to again go up, I think Prius sales will be fine despite the lower tax incentive. If gas prices remain stable, this downward trend might continue.

(Source: Green Car Congress)

Highlander hybrid interest surges in Q3

Overall interest in hybrid vehicles was down 10% in the 3rd quarter according to Autobytel. Still, interest in the Toyota Prius and the Camry hybrid remained relatively strong, while interest in the Highlander hybrid surged 32%. On the other hand, interest in the Ford Escape hybrid dropped a whopping 49%.

(Source: Autobytel)

Hybrids Top Ten Most Fuel Efficient Vehicles List

The government has released its Top Ten Most Fuel Efficient Vehicles for 2007. According to the government's report, the Toyota Prius hybrid is the most fuel efficient vehicle for 2007, followed by the Honda Civic hybrid. The Toyota Camry hybrid was third.

A total of four hybrid vehicles were in the Top Ten. The two-wheel drive Ford Escape hybrid was the most fuel efficient SUV.

(EPA)

Ford Escape hybrid recalled

About 6,000 Ford Escape hybrids will be recalled to fix a faulty drivetrain shaft. The problem will be replaced by Ford if needed. No reports of injuries or accidents caused by the problem.

(Source: LATimes)

Mazda to build its own hybrid technology, cans Ford's?

"According to Nikkei Business, Mazda will be developing their own hybrid; and this perhaps without the aid of FoMoCo. It sounds like Mazda is preparing to distance themselves from troubled Ford."

So, does this mean the Mazda Tribute hybrid will not be released as planned? Originally, the hybrid Tribute was to built upon the Ford Escape hybrid platform. At one time Ford almost squashed the Tribute hybrid project, but later re-confirmed their plans to build the hybrid. So, I guess we'll just have to wait and see what happens.

(Source: Straightline)

J.D. Power and hybrid vehicle fuel efficiency

Are hybrid vehicles only 9% more fuel efficient than conventional vehicles? That's what J.D. Power claims, according to the Detroit News. While noting that interest in hybrids is growing, J.D. claims that hybrid buyers have unrealistic expectations in terms of performance.

While I agree that some buyers have unrealistic expectations, I have to question the 9% figure. Other studies have claimed the same, but those studies were done using track testing. For the majority of drivers, track testing is about as accurate for gauging real world fuel economy as are EPA estimates of hybrids.

Moreover, saying 'hybrids' are only 9% more efficient than conventional models is completely deceptive. For example, some hybrids were not produced to achieve the highest fuel efficiency possible. The Honda Accord hybrid, for example, is really a performance hybrid, though it achieves excellent fuel mileage for that performance. The same is largely true of both the Lexus RX400h and the Toyota Highlander hybrid, though these vehicles are - for their class - more fuel efficient than the Accord hybrid.

In terms of fuel efficiency, both the Ford Escape hybrid and the Toyota Prius hybrid, are the two hybrids most designed for fuel economy. While the Civic hybrid is a very fuel efficient vehicle as well, so to is the standard Civic. Additionally, the Civic hybrid doesn't offer as much electric assist as the hybrid Escape or Prius.

Consequently, comparing some hybrids is about as accurate as comparing apples to oranges. Thus, averaging their fuel economy is completely useless.

Even worse, if the Silverado hybrid was also included in the 'hybrid class' by J.D., then the results are completely skewed against hybrid fuel efficiency. The Silverado hybrid isn't even a mild hybrid in my book. In fact, its not even a hybrid in my book.

Consequently, the class of current hybrid vehicles are actually a very diverse group of vehicles. To average their fuel economy is misleading at best and, ultimately, deceptive. Studies by both Consumer Reports and Edmunds very much call into question the number, 9%.

Some hybrids are more fuel efficient than other hybrids. Some hybrids offer more power than other hybrids. Some hybrids perform better on highways compared to other hybrids, and some hybrids perform better in urban slow-and-go or stop-and-go traffic than other hybrids. Inevitably, hybrid fuel efficiency can ONLY be assessed vehicle by vehicle. Even then, two different drivers of the same hybrid can still achieve vastly different outcomes.

So, don't take this 9% very seriously. It might be true for some hybrids, but it certainly isn't true for all hybrids. If you want to read more about real world fuel economy from real world hybrid drivers, check out these hybrid testimonials.

Hybrid technology: Saturn Versus the Escape

Over the last couple of months several people have challenged my view that the Ford Escape hybrid is a better hybrid than GM's Saturn Vue mild hybrid. In particular they claim the Escape hybrid's more expensive hybrid technology isn't justified by its real world gas mileage. Just this morning I responded to such a blog entry.

Escape hybrid versus Saturn Vue hybrid

Some hybrid vehicles break even in just 3 years!

According to a study by Edmunds.com, many hybrid cars now pay for themselves over time. For example, both the Toyota Prius and the Ford Escape hybrid can pay for themselves in just 3 years when gas is $3.00 and you drive at least 15,000 miles per year. Additionally, the Saturn Vue, Camry hybrid and Civic hybrid will pay for themselves in 6 years.

Of course, good things never last. Because tax credits for hybrid cars are capped at 60,000 vehicles per manufacturer, the full tax credit for the Prius and other Toyota hybrids, will only be available until Sept. 30. After that time, Toyota hybrid buyers will only qualify for half the tax credit.

As for the other hybrid vehicles, you still have plenty of time.

Are PHEVs the best hybrid vehicles?

So, you think the Toyota Prius is the best hybrid vehicle, or maybe you like the styling of the Honda Civic hybrid?

Maybe you only like SUVs and so you believe the Ford Escape hybrid is the best hybrid available?

Well, unfortunately, the best hybrid vehicle simply isn't being produced.

So, what would it take to create the best hybrid? In a word, a plug.

"Ultimately, plug-in hybrid vehicles create the convergence of technologies that will power the next generation of automobiles, homes, computers and energy infrastructures - at least they could. Instead of spending trillions of dollars protecting our oil addiction, why not fund a new energy paradigm that could spawn massive technological innovations that could result in new high-tech, high-paying jobs - not to mention foreign-oil free and clean energy." (more)

Cool Ford Escape hybrid review

"The most pleasant and unexpected surprise was my mileage. I didn’t baby the Escape or try to coax high mileage from it, yet I had no trouble achieving — even exceeding — the E.P.A. estimates."

That was just part of the praise that Jerry Garrett gave to the Ford Escape hybrid in a recent NY Times article. While Garrett hasn't been a huge proponent of hybrid cars, he definitely gives the Escape hybrid a nice review. (More)

Hybrid battery reliability: Check Fleet Sales

According to CNN Money, hybrid cars in fleet use, such as the Ford Escape Hybrid and the Toyota Prius Hybrid have now gone "hundreds of thousands" of miles without any battery problems. (More)

Hybrid vehicle technology dares us to dream

Back in the 90's the Big 3 were given a billion tax dollars to develop the next generation of fuel efficient technologies. They developed hybrid cars and electric cars, but Detroit quickly decided that such vehicles just weren't profitable enough.

Japan, on the other hand, showed a bit more vision and determination, eventually producing the Honda Insight hybrid, followed by the Toyota Prius hybrid. Still, things didn't really get going until the 2nd Generation Prius, which quickly became a hot seller and put hybrids on America's radar.

Now Detroit is finally taking the hybrid game seriously - at least a little bit.

While Ford has stated that it firmly believes in the future of hybrid cars, GM has continued to state that hybrid vehicles are little more than a public relations effort. Nonetheless, GM and Chrysler are developing hybrids - of course their hybrid technology is, ultimately, better for trucks and highway driving, rather than the congestion that is predicted to be a major problem in the next couple of decades.

Moreover, the Army recently announced a program converting Ford Escape hybrids into hydrogen hybrids, and there are also Prii running on hydrogen. Suddenly, the 'hydrogen highway' might not require fuel cells at all, rather just current hybrid vehicle technology. Besides, if fuel cells do become cost-effective, most engineers believe that fuel cell automobiles will be fuel cell hybrid vehicles.

But back to today's technology.

Even far different hybrid technology, such as a hydraulic hybrid, is being developed and tested right now. For example, UPS is testing a diesel hydraulic hybrid this year. Hydraulic hybrids offer significant fuel economy improvements without the high costs of electric motors, hybrid batteries and software.

Single mode hybrids, dual mode hybrids, hydrogen hybrids, hydraulic hybrids - suddenly, oil dependence seems more manageable.

Recently, I read the article, Energy policy without the fear factor that states, "We cannot continue to go the way we've been going. It is not a matter of "car guys'' versus "tree huggers,'' liberals versus conservatives, truck lovers versus truck haters. It is an acknowledgment that, if we as a global community fail to examine and answer "What if?'' and refuse to accept or implement the changes required by the answers, the question may answer itself.....And the answer could be one none of us could live with."

Today's hybrids are not just the beginning of an automotive revolution, but a technological evolution. When we believe we can do more, a funny thing happens, we find out we can. Suddenly, utopian dreams aren't so utopian when the power of technology is used to benefit people, rather than just profit from people.

"What if" we dare to dream is a great question. 'Why not dare to dream', I think, is an even better one with today's technology.

New York City hybrid cabs get double the gas mileage?

Can hybrid cars save money, many ask. Yes, especially if you are a New York taxi driver. Many hybrid vehicles, such as the Ford Escape hybrid or the Toyota Prius hybrid, often achieve far better results in the WORST driving conditions. Consequently, in New York City, hybrid taxis can "get double the gas mileage of traditional cabs and generate less pollution" (more). Since congestion is the norm for most American drivers and congestion is predicted to increase significantly in the next few decades, shouldn't the fuel economy standard be focused on city driving, not highway driving?

Army converting Escape hybrid into hydrogen hybrid

Because of the cost barriers around fuel cells, the U.S. Army is working with Quantum Technologies to convert today's hybrid cars into hydrogen hybrid cars. Currently, the project is using the Ford Escape hybrid platform. Since most engineers believe fuel cell vehicles will be hybrid vehicles, I wonder if Bob Lutz still thinks that hybrids don't make business sense?(More)

The future of hybrids: One Mode versus Two Mode

When the 2008 GM Chevy Tahoe hybrid hits the streets it will add a new page to the technology behind hybrid cars, the Two Mode Hybrid Powertrain. GM's two mode powertrain gives GM hybrid vehicles the ability to optimize performance based on driving conditions - highway versus city.

Toyota's Single Mode hybrid powertrain, on the other hand, is more optimized for city driving. Essentially, Toyota and Ford hybrids utilize larger electric motors and hybrid batteries than will GM hybrids.

So, which is better?

There is no doubt that GM hybrids will have an advantage when it comes to power tasks, such as towing compared to Ford or Toyota hybrids. Additionally, GM hybrids will compete with Toyota and Ford hybrids on the highway.

In the city, in the congestion that is predicted to become significantly worse and more common in the future; however, Toyota and Ford hybrids will dominate. Thus, it is not surprising to hear rumors that GM is intensely studying the Toyota hybrid powertrain.

Inevitably, the real potential of hybrid vehicles lies completely around electric motors and, more importantly, hybrid batteries. It now seems inevitable that lithium-ion batteries will soon replace the current NiMH batteries that power hybrids. This will produce lighter hybrids with significantly greater storage capacity resulting in better performance, cheaper costs and significantly improved fuel economy.

If NiMH batteries are replaced by lithium-ion batteries, hybrids such as the Toyota Prius and the Ford Escape hybrid could achieve massive gains in fuel economy, while costing less. Additionally, these hybrids could accommodate plug-in capabilities as well, resulting in even far greater fuel economy - we're talking 100 mpg +.

GM's dual mode hybrid technology can also utilize lithium-ion battery technology, but not nearly to the extent that Toyota and Ford hybrids can. This could really give Ford and Toyota a huge advantage over GM - at least with consumers that drive in any type of congestion. Since congestion will be the future for most Americans, GM's current hybrid path could be headed into the wrong direction.

Is 2010 the year of the hybrid?

Today, critics often question the value of hybrid cars. Only a few can save money over the long term at today's gas prices they state and reliability is still an issue.

Yet, hybrid technology is only just emerging and the future of hybrid vehicles won't really be understood until at least 2010. By then Toyota will offer 14 different hybrid models. Even Detroit will offer numerous hybrid vehicles. Plus, Nissan, Hyundai, Porsche - even Suzuki - will be in the hybrid game.

Then it won't just be the Toyota Camry hybrid that challenges the Prius for total sales, but many new hybrid models.

More important, there will be several different types of hybrid technology on the market and many more hybrid parts suppliers. This competition will give consumers real choices. Should I get the Chevy Tahoe hybrid, Ford Escape hybrid or Toyota Highlander hybrid? That will really begin to depend on your needs, such as towing, and that is just the beginning.

Moreover, Toyota has indicated that its hybrids in 2010 will not only be significantly more fuel efficient, but the cost differential between hybrid cars and conventional cars could be cut in half. Other automakers will have to do the same if they want to compete.

Competition, better technology, cheaper costs - by 2010 the question won't be why would you want a hybrid, it will be why would you want anything less than a hybrid.

Ford gives Escape hybrid to Chicago for taxi fleet

Chicago has become the third city to use the Ford Escape hybrid as a taxi, as part of Ford's campaign to promote its hybrid vehicles. (More)

AutoWeek praises Saturn Vue hybrid

AutoWeek recently test drove the Saturn Vue Greenline hybrid and they apparently loved GM's new hybrid. Now, I have not driven the Vue hybrid and it might be an excellent vehicle, but I'm also very skeptical of AutoWeek. Sometimes it seems that AutoWeek is more of a puppet of GM, concerned more with maintaining a slice of GM's monstrous advertising budget than with objective GM reporting. Additionally, the article tries to compare Ford Escape hybrid fuel economy to Vue fuel economy based on "track" testing. This is silly. Tracks determine mostly highway fuel economy. If you drive in congestion, then the Vue is going to offer far worse fuel economy compared to the hybrid Escape. If you drive mostly on the open highway, then the Vue hybrid is definitely worth your consideration compared to the Escape hybrid. (AutoWeek Review)

Flex-fuel hybrid cars COULD end foreign oil dependency, flex fuel Hummers and Tahoes NEVER will

Over the last several months there has been a tremendous amount of hype around ethanol. In fact, GM's GoYellow campaign seems to imply that every American could drive a flex-fuel Hummer and America could still end foreign oil dependency. Yet, scientists don't agree, and they say corn-based ethanol will have little effect on foreign oil consumption.

Of course, ethanol supporters suggest other forms of biomass, such as cellulosic ethanol - which still require undeveloped technologies - could possibly achieve a 30% drop in gasoline consumption by 2030. "There are many people who believe that biomass has the power to replace our appetite for gasoline," said Kimberly Gray, professor of civil and environmental engineering at Northwestern University. "But that will only occur with significant improvements in energy efficiency and smart growth." (more)

In reality, despite GM's marketing deception, corn offers very little hope for America's fuel needs, especially if GM only produces Tahoes and Hummers. America needs smaller vehicles, and it needs millions and millions of hybrid cars. While smaller flex-fuel hybrid cars won't end gasoline consumption anytime soon, they could end foreign oil dependency - something flex-fuel gas guzzlers will NEVER accomplish.

Saturn Vue hybrid to start just under $23,000

The Saturn Vue Hybrid, known as the Green Line, will begin at $22,995. While this price will make it the cheapest hybrid SUV, it will also be less fuel efficient than its closest competitor, the Ford Escape hybrid. The Vue Green Line is expected to hit dealerships towards the end of summer.

Next Gen. Ford Escape hybrid will have new look

Recently, Nancy Gioia told AutoWeek that while the new Ford Escape hybrid design wouldn't remind anybody of some crazy science experiment, it would be different. Gioia said, "there is going to be some differentiation. People who drive hybrids want to make a statement that they are driving a hybrid." Hmmm, a shot at the Prius, Mrs. Gioia? Perhaps taking sly swings at your competition is a good marketing tool, but sales are really all that matter, right? By that standard it is the Escape hybrid which seems ugly - at least according to buyers. Nonetheless, I like the hybrid Escape and hope the new design helps sales. More important, Mrs. Gioia, make it a flex-fuel hybrid.

Ford planning to plug-in its hybrid vehicles?

Yesterday, when Bill Ford was getting hammered by Ford shareholders, he announced that Ford was exploring a plug-in hybrid vehicle. Would plug-in technology have a significant effect on Ford's sales of hybrid cars, or was Ford just looking for a little positive buzz?

Ford and GM Cry about HOV Access: I say make better vehicles

Sometimes I think it is best just to keep quiet. This is one of those situations for Ford and GM. "Ford Motor Co. and General Motors Corp., seeking to boost sales, want the federal government to force New York and California to let solo drivers of their hybrid vehicles join those of Honda and Toyota cars in highway carpool lanes." (JSONLINE)

While I like the Ford Escape hybrid, it doesn't achieve the kind of mileage that the Honda Civic hybrid or the Toyota Prius hybrid achieves. More important, the Toyota Highlander hybrid also doesn't not qualify for HOV lane access in these states - so there is no discrimination. The point of New York and California HOV legislation was to promote the very best fuel efficiency.

Both of these American companies should be leading the fight against foreign oil dependency, instead they survive only by increasing America's dependency.

Gas guzzling, Iraq, 9/11 and Fixing Foreign Oil Dependency

Gas guzzling kills

I love discussing the connection between gas-guzzling, wars in Iraq, 9/11 and other forms of terrorism.

"There is no connection between Iraq, 9/11 and gas guzzling," so many often say.

Really? So, why do we care so much about the Middle East, but not other areas of the world? Why did we stop Saddam in the first Persian Gulf War? Was it about human rights? If so, why didn't - and why don't we - care about the slaughter of millions in Sudan, or Rwanda?

Do we really care that much about people from Qatar?

One only need listen to Bin Laden's own words to understand that there is a clear connection between America's need, or greed, for foreign oil and 9/11.

But back to the point. Whether it is the cost of gasoline, fear of foreign oil dependency, or a desire to protect the environment, many realize that America's oil addiction cannot continue.

So, which is a better tool to fight this dependency, CAFE or tax incentives?

I say put the power in the hands of the people. Congress and corporations have had decades to make a difference and the only thing they've accomplished is perpetually increased foreign oil dependency.

I say let Ford and GM do whatever they want. Put the power in the hands of the people!!

Instead of increasing CAFE, take that high CAFE number and give a huge tax incentive to EVERY customer that buys a vehicle that meets that CAFE number. That's the best way to promote technologies, such as hybrid cars.

Increase CAFE and automakers will just find some kind of loophole to do nothing.

If you want to buy a gas guzzler, no problem, but you'll pay high gas prices and receive no tax credit. Buy a Prius, buy an Escape hybrid, even a Tahoe hybrid and you get a HUGE tax credit - as long as it meets that high CAFE number - plus you'll you use less gas.

Tax incentives for Hummers? Please!!!!!! This must end, as must any other corporate welfare and loopholes for automakers, as must tax incentives for oil companies.

Give this money to the people and let the corporations fight for customers. By, of and for the PEOPLE, not the corporations!!!!

Sluggish hybrid sales? Ford posts 50% Increase in April

Last week I read at least 4 articles talking about the slow sales of hybrid vehicles. MotorTrend, for example, carried the article Hybrid Sales Running On Empty.

Then, today, I read that Ford increased its sales of hybrid vehicles by 50% in April - some slump(Reuters).

While it is true that incentives played a role in the sales increase of the Ford Escape hybrid, I bet rising gas prices also didn't hurt. Still, the whole "hybrids losing momentum" sentiment was really annoying.

Sales of the Toyota Prius weren't slow, nor were the sales of the Honda Civic hybrid. These two vehicles account for the far majority of hybrid vehicle sales, yet because the Honda Accord hybrid isn't selling well - a performance hybrid - hybrid sales are slumping?

Hybrid cars are an emerging technology and not every hybrid is going to sell well - there will be winners and losers. Additionally, costs and the price of gas are extremely important. Still, with no end in sight for high gasoline prices, I expect a lot more slow sales from hybrid cars.

Nonetheless, I don't get it. Why does it seem so many want to see hybrids fail?

Saturn Vue hybrid: Less Cost, Less Hybrid Technology?

The Saturn Vue Hybrid is almost set to go on sale, and at $23,000, the Vue Hybrid will be significantly cheaper than other hybrid SUVs.

However, unlike the Ford Escape hybrid and the Toyota Highlander Hybrid, the Vue hybrid will offer less hybrid technology, which is why the price is cheaper.

"But the Vue Green Line's electric motor can't actually drive the vehicle on its own at low speeds, the way, for example, a Ford Escape Hybrid's can." Additionally, "the Ford Escape Hybrid can go up to 25 miles per hour without starting its gasoline engine at all. In the Vue Green Line, however, the gasoline engine starts running the moment the driver's foot lifts off the brake pedal." (Money)

If you are a highway driver, the Vue hybrid might be a good buy. If you drive in an urban area, however, the Vue hybrid probably isn't your best choice.

Hybrid car sales slowing

The Wall Street Journal reported that sales of some hybrid cars are slowing, according to Car and Driver. That magazine cited such evidence as interest free loans for the Ford Escape hybrid, as well as new financing deals for the Toyota Highlander hybrid, and cuts in production on both the Highlander hybrid and the Honda Accord hybrid.

Of course, the Toyota Prius hybrid car is burning off the lot, and the Honda Civic hybrid is also seeing strong sales.

So, what's the problem? Cost effectiveness.

Ultimately, I believe there two main types of hybrid consumers: those driven by the environment and foreign oil dependency and those driven by saving money on gas.

The Prius and the Civic hybrid fit the demands of both of these consumer segments. The rest of the hybrids don't fit the majority of consumers in either one of these segments very well.

Still, the best of hybrid technology is yet to come and even large hybrid SUVs will eventually see lower prices and higher fuel economy.

Hybrid vehicles are far from dead.

Interest Free Loans on Ford Hybrids expanded to rest of Nation

A few weeks ago Ford began offering interest free loans on the Ford Escape hybrid and the Mercury Mariner hybrid, but only in Washington D.C. and California. Starting Monday and through July 5, Ford will extend this program to the entire nation.

In the first quarter of this year, sales of Ford hybrid cars are up 7% compared to a year ago (CNN).

Compact Cars, Hybrid Cars and the Future

If you build them, will they come?

There is no doubt that America should move away from gas guzzlers, and one good way to reduce gas guzzling is simply to make vehicles smaller.

While hybrid cars, such as the Toyota Prius or the Ford Escape hybrid, can significantly reduce fuel consumption, they do so at a cost - higher prices.

On the other hand, the Honda Fit, Toyota Yaris, or Kia Rio, for example, can offer very good fuel economy for less than $15,000.

Unfortunately, most consumers just aren't interested in compact cars and neither are automakers.

Jack Nerad, market analyst at Kelley Blue Book, notes that smaller cars don't necessarily bring big profits for automotive manufacturers, paraphrasing auto pioneer Henry Ford who once said small cars only bring small profits. (MSNBC)

Hybrid technology, on the other hand, offers the ability to make larger vehicles much more fuel efficient. Surely the extra costs of hybrid technology cut into profits, especially in the short term, but the long term offers much higher profit margins for automakers as hybrid costs decrease with greater production and technological innovation.

Perhaps smaller cars could be made more appealing with customization capabilities, such as are offered for the Mini Cooper and the Toyota Scion, but that won't be enough to survive.

Inevitably, cheap cars can't power the auto industry and the days of cheap American gas are crashing to an end.

Advanced technologies will be the key to the future.

Hybrid Wars: Camry versus Accord

Hybrid Competition Heats Up, A little

Slowly, albeit very slowly, competition amongst hybrid cars is building.

Already we have the Toyota Highlander hybrid versus the Ford Escape hybrid versus the Lexus RX 400h, as well the Toyota Prius versus the Honda Civic hybrid, and soon we'll have the Toyota Camry hybrid versus the Honda Accord hybrid.

Both the Accord and the Camry are already top selling cars in America. So, how will the hybrid battle between these two champions play out?

Unfortunately, it probably won't be much of a battle.

The Accord hybrid is a performance hybrid, offering some of the best performance of any Accord. For the power offered, the Accord hybrid offers good fuel efficiency. Ultimately, however, the hybrid Accord was built to perform on the highway, not to set fuel efficiency records.

The Camry hybrid, on the other hand, will offer significant gains in both fuel economy and pollution reductions compared to a standard Camry. While the hybrid Camry will still perform well, it wasn't designed for 0 to 60 supremacy, however the hybrid Camry should offer exceptional fuel efficiency.

Ironically, the real competition in the hybrid vehicle wars will probably be between the Camry hybrid and the Prius.

Hybrids Drive Intellichoice's Best Values

In the last 2 weeks, hybrid cars have picked up some great press.

Consumer Reports picked two hybrid vehicles, the Toyota Prius and the Toyota Highlander hybrid, for it's Top 10 Best Values in automobile's issue. The Prius hybrid was also found to be the most satisfying to owners, with 95% of those owners interested in buying another Prius.

Then Edmunds/CNN released a report that the Prius, Ford Escape hybrid and the Lexus RX400h hybrid were among the 10 hottest cars in America because these vehicles fly off the sale's lot.

Intellichoice also picked a number of hybrids as the Best Overall Values for 2006. The Toyota Prius, the Ford Escape hybrid, and the Toyota Highlander hybrid were included in the 8 Overall Best Values. The Honda Civic hybrid and the Honda Insight also picked up awards in Best Values in their Class. (more)

Are hybrids the hottest cars in America?

Hybrids are hot

Edmunds.com helped CNN.com determine the 10 hottest cars in America.

"To find the 10 hottest cars in America for CNNMoney.com, Edmunds.com, a partner providing data and content for CNN Web sites, looked for three things: Actual selling prices closest to the vehicle's full sticker price; lowest amounts in rebates or other sales incentives; shortest times spent on dealer lots before being snapped up by buyers." (more)

Surprise, surprise, the Toyota Prius hybrid is the hottest car in America. Also, 3 of the top 10 hottest cars in America are hybrid cars. Joining the Prius are the Ford Escape hybrid and the Lexus RX400h.

With gas prices destined to rise significantly this year, and with the possibility of gas spikes - either due to terrorism or hurricanes - these hybrids will only get hotter.

No interest-financing on Escape hybrid in Washington D.C. and California

Ford will be offering interest-free financing on the Escape hybrid in California and Washington, D.C. - the two hottest markets for both the hybrid Escape and hybrid cars. You cannot; however, take advantage of the $1000.00 rebate that Ford is also offering on the Escape hybrid if you choose interest-free financing. Those that do not live in California or Washington, D.C. can still qualify for the $1000.00 rebate.

Hybrid cars according to Consumer Reports

What's the word on hybrids?

Consumer Report's Annual Auto Issue is one of the most important sources for unbiased ratings and reviews of automobiles. So, what can we learn from Consumer Reports when it comes to hybrid cars.?

First, we learned that the Toyota Highlander hybrid is the best SUV over $30,000 and that the Toyota Prius hybrid is the Best Green Vehicle.

Second, we learned that the Prius is the Most Satisfying vehicle according to owners. A whopping 95% of Prius owners would buy another Prius (more).

Third, we learned that hybrid vehicles have thus far proven to be extremely reliable. In fact, the Prius and the Honda Civic hybrid topped CR's rankings of Most reliable, with just 4% of owners reporting problems. In addition, the Highlander hybrid, Lexus RX400h hybrid and the Accord hybrid also did very well in reliability.

Of course, the long term reliability of hybrids is still a question, a question that can only be answered once enough hybrids have been on the road for more than a decade. Ultimately, the reliability of hybrids is extremely important as it is the factor in determining the overall value of hybrids, which brings us to our final point.

Fourth, are hybrid vehicles worth the cost?

According to Consumer Reports, only two hybrids can save you money after the first five years: the Prius and the Civic hybrid. Of course, once the capped tax credits for hybrids expire, these vehicles will then cost more than their conventional counterparts, well, maybe.

The article, Hybrids: Save gas, lose money, notes that "six hybrid gasoline/electric vehicles, will lose 2 percent to 3 percent more in value over five years of ownership than otherwise identical non-hybrid vehicles." While the Prius can save $406 after 5 years and the Civic hybrid saves $317, the rest of the hybrids lose money after five years: Ford Escape Hybrid ($1,883), Honda Accord Hybrid ($4,263), Lexus RX400h ($4,171) and Toyota Highlander Hybrid ($5,508).

Of course, as in life, few things are ever black and white.

To start, there is no "identical non-hybrid vehicle" to compare to the Prius. If the Prius were simply a hybrid Corolla, it would be called the Corolla hybrid. Quite simply, the Prius is a unique vehicle and when you consider performance, reliability and customer satisfaction, the Prius is a unique, awesome vehicle.

As for the rest of the hybrid vehicle segment, it is true that cost is an important concern. Still, for those that care, can you really put a cost on foreign oil dependency or a cleaner environment? Sometimes doing the right thing is neither the cheapest nor easiest thing to do.

Furthermore, the Consumer Reports study makes several important assumptions. For example, it assumes that your auto insurance will cost more. Overtime; however, this might not be true, especially when you consider that some insurance providers have already offered discounts to hybrid drivers.

CR also assumes extra financing costs for hybrids. Already, Ford has begun to offer incentives and better financing deals on its hybrid vehicles, so this 'cost' might not remain an extra cost.

The most important assumption affecting the costs of hybrids; however, is extra depreciation, which CR claims could range from $2,900 to 6,300 after 5 years. These are huge numbers that cannot, at this point in time, be backed by fact.

For example, if hybrid batteries generally last the life of these vehicles, which Toyota engineers claim is quite possible, then these numbers will be horribly wrong. Additionally, as more hybrids are built, hybrid battery costs will come down.

Moreover, it could turn out that replacing the battery packs of older hybrids could make hybrids twice as fuel efficient as before with new battery technology, such as lithium batteries. Not only would this reverse depreciation costs, but it would double fuel savings costs.

In 10 years, it could turn out that replacing the hybrid battery pack on an old hybrid actually results in a better hybrid than when new. Imagine the effect this would have on resale value.

Additionally, "Hybrid supporter and Prius owner James Bell, publisher of the automotive guide IntelliChoice, recently sold his two-year-old Prius for just $4,000 less than he originally paid for it -- a remarkably low rate of depreciation." (more)

So, hybrid depreciation is a complete wild card.

Furthermore, "We really like hybrids in terms of their overall performance" and environmental benefits, says Doug Love, a spokesman for Consumers Union.

In conclusion, the CR study does demonstrates that hybrid vehicles do pose some risk when it comes to long term value; however, the CR study largely assumes the worst case scenario. If hybrid batteries are very reliable and/or new battery technology could cost-effectively make old hybrids twice as fuel efficient, then hybrids could end up as long term bargains.