Can the Big 3's new small cars sell in the US?
Small is the new cool?
At the LA Auto Show this year, US automakers showcased a number of new small cars, trending away from their over-dependence upon large, gas-guzzling vehicles along the way to increased CAFE requirements.
But will they sell? Is this the kind of car the US auto consumer wants, especially from the Big 3, whom collectively have a pretty shoddy record of selling small cars?
“Our research shows that, despite what the U.S. government is telling us, few Americans want to downsize to smaller cars,” says George Peterson, president of the Los Angeles-based consulting firm AutoPacific, “Finding more buyers inclined to purchase smaller cars will not be easy.”
Labels: small cars