A sporty Toyota hybrid?

Toyota must challenge the CR-Z hybrid

Sometimes when you sit atop the world, it's quite easy to become complacent. Well, when it comes to Toyota's hybrid kingdom, there certainly has been no complacency.

Not long ago there were rumors that the 2010 Third Generation Toyota Prius was going to cost more than the eventual sticker price. However, Toyota didn't want pricing to be too high, as it might provide a competitive advantage for Honda's Insight hybrid. Thus, Toyota reacted with new pricing and a new base model.

Finish: A sporty Toyota hybrid?