Third Gen Prius Cheaper than expected?

Priced the same as the current Prius

The new third generation Hybrid Synergy Drive is going to enable the 2010 Toyota Prius to achieve better fuel economy and better performance than the current Prius and all in a bit larger package. Likewise, it will offer a number of new, advanced electronic features. Thus, many have assumed the price of the new Prius will increase significantly.

Finish: Third Gen Prius Cheaper than expected?