Can ZENN be the "Intel Inside" of EVs?

A ZENN electric vehicle

I've been following the ZENN story for the last few years, but I've always felt that ZENN was forever destined to niche player, such as EVs for university campus workers. However, CNET has a pretty interesting piece about how ZENN wants to become the "Intel Inside" of electric vehicles.

Could ZENN become an expert on electric drives, batteries and ultra-caps. That remains to be seen, especially since many of the major automakers are taking on this task internally.

As a green investor, I'm not sure I yet buy this story.