Friday, March 13, 2009

Can the Insight hybrid sell in this economy?

The Honda Insight is set to challenge the king of hybrid cars, the Toyota Prius. Still, can the Insight hybrid sell 100,000 units per year in this economy?Recession-fighter?

Had Honda launched the fantastically aerodynamically designed Insight hybrid at this time last year, it would have been impossible for Honda to match demand.

This year, however, is a whole different matter. Cheaper gas, a dead car buyers market, and a deep recession make the car business a bad business to be in these days.

Finish: Can the Insight hybrid sell in this economy?

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