Why isn't any other automaker focused on cheap hybrids?

Still too expensive?

Hybrid vehicles, and other emergent fuel efficient technologies, are not the cheapest vehicles on the block, especially up front. And, when your 401K, pension plan, and home equity values are racing downward - with gas prices - sticker price becomes even more important.

While plug-in hybrid vehicles have received all of the hype and hope recently, aren't cheap hybrid cars the most efficient path to better fuel economy and technological economies of scale? Finish: Cheap hybrids - Only Honda gets it?