Small Honda car sales sizzle
Like all automakers, Honda sales are suffering. Still, Honda's smallest cars continue to soar off dealer lots. Thus, Honda is increasing production of the Civic and CR-V while "significantly" decreasing the production of larger vehicles, such as the Odyssey and Pilot according to the Detroit News.
"Honda has a very focused strategy" emphasizing small cars over larger vehicles, said Hirofumi Yokoi, a Tokyo-based analyst at auto-consulting company CSM Worldwide. "That leaves them in pretty good shape right now."
Labels: honda, small cars
posted by Dahcredyns @ 8:22 AM
2 comments
2 Comments:
Indigo Incarnates
Honda was smart enough to never jump on the guzzler-hulk bandwagon. Even Toyota failed to resist the siren call of selling gigantic fuel-chugging beheamoths (and they paid the price too!)
However, Honda has always been a big proponent of efficiency and flexibility. Their factories can be easily reconfigured to meet whatever the production need might be.
Contrast that with the Detroit-3 who squandered the profits of the 1980s and 1990s by failing to innovate and failing to upgrade their production facilities. Instead, the CEOs and high-level executives just got undeserved bonus after undeserved bonus. And now they're like the crack addict on the corner begging for spare change.
Absolutely agreed, although Toyota is very influenced by kaizen as well as Honda. However, you are completely correct that Toyota lost sight of its kaizen-driven principles when it started chasing gas-guzzler sales. Still, Toyota did manage to improve its overall fleet fuel economy as it developed more gas-guzzlers thanks to its hybrid program.
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