Crow: Urban-chic green clothing

Will you pay extra for sustainable clothing?

I recently heard about Crow Clothing, a green clothing maker. Since I try to wear only organic cotton and hemp clothes, I thought I'd check out Crow. For men, they don't offer much, but what they do offer is cool. Of course, however, it's expensive.

How expensive? The cheapest t-shirt is $30.00, but again, this is sustainable clothing, and I've paid such prices for clothing, although I usually wait for sales. Nonetheless, Crow clothes are worth a look if you are into green clothes, especially for women - the market segment Crow seems most focused.

What's most interesting about Crow is their urban, hip hop sort of niche in green clothing. Can Crow crow amongst a crowd more known for bling, bling than environmental awareness?