Disney Nature: Greenwashing?

Stick with the classics, like Bambi?

Disney used this year's Earth Day to build hype around its Disney Nature - a new brand that will cross all Disney channels. No doubt green is in, and many companies are using any spin they can find to appear green. Unfortunately, most companies are just greenwashing their true impact on the world.

Nonetheless, I think Disney Nature will be worth watching. I hope it also leads to more green action from the company.