George Clooney joins alternative energy company

For his brains or his celebrity?

"George Clooney will become an executive board member of a new Swiss energy company that will develop environmentally friendly techniques for car motors and other devices, the billionaire who is setting up the firm said Saturday," according to MSN.

"The new company will have different branches doing research and development in the clean production of hydrogen, solar energy and fuel cells, said Nicolas Hayek, chairman of the Swatch Group."