Tuesday, September 18, 2007

Midwest buyers help drive hybrid sales

A tale of Midwest values

Hybrid vehicle registrations, led by the Toyota Prius and the Toyota Camry hybrid are up almost 50 percent compared to last year according to RL. Polk. The Midwest saw the biggest jump in the sales of hybrid vehicles, up almost 57 percent.

"Hybrids are being adopted by vehicle buyers in all regions at an increasing rate for many factors which include fuel prices, differentiating themselves from other consumers and environmental activism," said Lonnie Miller, R.L. Polk director of industry analysis. "The data indicates that hybrids have not hit plateau and that there is room for continued growth within the marketplace in all regions."

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