Lost? Ford's Bold Moves

As bold as Ford could get?

I like the Ford Escape hybrid, mostly because its a hybrid. When I first checked out the Escape hybrid, I was surprised that the Toyota Prius felt more roomy - that the Prius, even though it is smaller, offered almost as much hauling space as the Escape.

So, what's the point? A higher ride with significantly less fuel economy?

Instead of the Escape hybrid, a Fusion hybrid would have been much more of a bold move. Unfortunately, Ford just hasn't seemed capable of too many bold moves, and they know it.

"The decision has been made at Ford that "Bold Moves" as a brand strategy/ad tagline is dead. It's just a question of when the funeral takes place," writes BW's David Kiley.

Numerous times Ford has announced bold moves, such as a big increase in the production of hybrid vehicles, then backs down. Too bad. I think America was ready for something so bold.

I hate beating a downed dog but, I wonder what their new tagline will be, 'We will survive?'