Can Press give Chrysler some kaizen?

Not enough: Hybrid SUVs?

Now that Jim Press has left Toyota to become the Vice Chairmen and President of Chrysler, I have some hope that Press can bring some kaizen, or a constant strive towards efficiency, to Chrysler.

Press witnessed the birth of Toyota's hybrid cars, and he has been a huge advocate of the Toyota Prius. Let's hope Press can help Chrysler realize that SUVs and trucks cannot be the sole source of Chrysler's future success, even if they are hybrid SUVs, such as the Aspen hybrid pictured above.

Wanna make a big move Mr. Press? Make Chrysler the first U.S. automaker to mass produce a hybrid car that compares with the Prius.