Are Americans ready for plug-in hybrids

Most Americans still don't get the Volt or a plug-in Prius?

"According to the latest wave of the Harris Interactive AutoTECHCAST(SM) study, more than one-quarter (27%) of U.S. vehicle owners(1) say they are likely (13%), very likely (8%) or extremely likely (6%) to include plug-in hybrid engine technology in their next vehicle(2). When presented with a suggested market price of $3,200, consideration for the technology drops to a net sixteen percent. Males (27%) and females (27%) are equally likely to include the technology in their next vehicle, while entry SUV owners (45%) show the highest levels of interest in plug-in hybrid technology compared to other vehicle segment owners."