The biggest impediment to plug-in hybrids

Plug-in conversion for Prius wooed crowds at HybridFest

What's the biggest problem for plug-in hybrid vehicles?

Is it batteries? Is it the electric grid? Is it cost?

Nope it's convincing consumers that plug-ins are a good idea, according to J.D. Power (more).

No way, I say.

If you could buy a 100 mpg plug-in Prius today for $30,000, Toyota wouldn't be able to meet consumer demand. Likewise, I think an 80 mpg Saturn Vue hybrid for $35,000 would do the same for GM.

Build affordable plug-ins, and they will come!