Isn't 35 mpg easily 'technically feasible' by 2020?

Aren't automakers duping consumers?

A 'technically feasible' approach to fuel economy has become the new buzzword among automakers, including Toyota, the king of hybrid cars. Yet, if a Toyota Prius can achieve almost 50 mpg and a Camry hybrid can achieve more than 40 mpg, then why are automakers fighting even 35 mpg as a new CAFE standard?

The new CAFE standards will not even go into effect until 2020. By then, Toyota, for example, will probably be on at least their 5th generation of hybrid technology. Even hybrid late-comers, such as GM and Ford, will have already moved through multiple generations of hybrid technology.

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