Tundra launch a good time for a hybrid?

Why not a Tundra hybrid?

When I walked into the Toyota section of the LosAngeles Auto Show, I was almost appalled. This is the king of hybrid cars, I wondered, as huge gas-guzzling trucks loomed everywhere. Consequently, I wasn't surprised to find the same scene at NAIAS in Detroit. At least in Detroit, however, Toyota was also displaying the FT-HS hybrid concept, which made me a bit more forgiving.

While I realize that Toyota needs to challenge America's Big 3 in this pickup truck segment, I don't understand why Toyota didn't include a hybrid version.

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