Tuesday, January 16, 2007

Volt was Best of Show at NAIAS

Many think GM took best of show at NAIAS with the new Camaro. They're wrong.

The new Camaro is going to be a hot seller for GM, but the new Camaro isn't the future for GM. Sure, the Camaro will provide a nice sales bump for GM's bottom line, but it cannot usher in the revolution in automotive technology that is now happening.

Consequently, without doubt, the Volt plug-in hybrid was best in show at NAIAS. Now GM has a path into the future, a path that can be gradually cleared by the successful launch of the Yukon hybrid and the dual mode hybrid powertrain, the same powertrain which will be converted into a plug-in hybrid powertrain. This plug-in powertrain, in turn, will help develop the lithium-ion batteries needed for the Volt concept.

Instead of one giant leap, GM's future is instead a series of flexible steps, of adaptations to emerging technologies. Now the fuel cell vehicle can no longer be an excuse not to do more today. Now the fuel cell vehicle is the reason to go hybrid crazy today because every hybrid sale helps clear the path to the Volt and to fuel cell vehicles.

Now is the time for GM to continue to shock its critics - myself included - by stepping down this path as quickly as possible. Electrify me GM. Please, electrify me!

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