Can the Toyota FT-HS hybrid be taken seriously?

While Toyota seemed more interested in promoting trucks, rather than its fantastic line of hybrid cars, the FT-HS hybrid concept was still an incredible hit at NAIAS. Still, with a name like FT-HS, can this concept be taken seriously? This amazing sports concept was built with an amazingly advanced hybrid powertrain to achieve phenomenal performance in terms of speed, power and fuel efficiency. Moreover, it is essentially production-ready. So, what's the problem? How about a better name and a launch date?