Toyota's Hybrids at the Los Angeles Auto Show

Heading to the Los Angeles Auto Show this weekend, I had few expectations regarding Toyota and its hybrid vehicles. Pre-show hybrid buzz focused on the Aura and Yukon hybrids and GM's new green identity. Since, I started out on the GM side of the convention center, I thought the best of the show's hybrid displays were behind me, especially when I walked into the Toyota side of the convention center and saw Toyota Tundras everywhere.

Eventually, though, I did make my way through the Tundras and into Toyota's hybrid section.

The difference between GM's hybrid offerings and Toyota's was absolutely stunning. In fact, there was simply no comparison between Toyota and any other automaker at the show regarding hybrid vehicles. Ironically, Toyota's hybrid section was all business and no show gimmicks. There was a huge information bar where you could sit down, talk to a rep and obtain product literature. Then of course, there were Toyota's three hybrids, the Highlander hybrid, Camry hybrid and the Prius.

As I sat near the Toyota hybrid section I was amazed at the visitors to this area. This was a high traffic area, but it wasn't just people looking at hybrids. Here people were getting into hybrids - sitting in the front, then the back, opening the trunk, touching every gadget that the vehicles had to offer. These visitors looked like buyers.

Wow, I thought, not bad for a company without any new hybrid debuts. Then, however, I noticed the Lexus hybrid section and realized Toyota did debut a hybrid at the show, the Lexus LS600h L hybrid. While Lexus had the GS 450h hybrid the RX 400h hybrid at the show, in addition to a split 450h show gimmick, the LS 600h was the show stopper. Still, the Lexus hybrid section was pure auto show marketing, unlike the Toyota section, and it worked. The buzz around the Lexus hybrids was nothing short of phenomenal.

In terms of hybrid vehicles, Toyota didn't just dominate the LA Auto Show; it was the LA Auto Show.