American automakers need to embrace change and adaptability - something E85 doesn't provide

Last week I questioned an editorial by the Detroit News regarding fuel economy because of its complacency, and it's inability to foresee and realize that change must be realized by American automakers. Today, however, Daniel Howes of the Detroit News is singing my tune, telling politicians to give up the blame game while also telling Michigan and the Big 3 that it's time to change.

"The only questions are how and how quickly. Not, why us? Nor who's to blame for tampering with what U.S. Sen. Debbie Stabenow likes to call "our way of life" -- as if Detroit's automakers, their unions and others are immune to the laws of supply and demand. They aren't, no matter how freely some politicians may be willing to manipulate reality to suggest otherwise."

"Apologies to Sen. Stabenow, but "our way of life" is strangling Michigan because it was never designed to adapt to a changing world, much less accept that the economy and competition would change."

Evolution is often driven by small constant changes. Toyota, for example, is driven by small constant changes focused on increasing efficiency. This process, or Kaizen, led Toyota to hybrid cars - a new platform to increase efficiency. Inevitably the efficiency potential of hybrids has barely been tapped. Moreover, hybrids are adaptable to flex-fuel, hydrogen, gasoline, diesel, biodiesel, or even electricity, and they can lead to advanced batteries and fuel cell development.

Ultimately, hybrids exude change and flexibility. Today's hybrids are gasoline-electric, but tomorrow's might be flex-fuel plug-in hybrids and not long after that they might by hydrogen hybrids, or plug-in fuel cell hybrid vehicles. Hybrid technology is changing rapidly, adapting to the future.

Today, Democrats and the Big 3 appear very close to becoming fixated upon ethanol, a fuel which requires little change for the Big 3. Ultimately, ethanol won't really make the Big 3 any more adaptable, and it just might lead to another decade of complacency. Alternative fuels can help America, but not enough. Only significantly more fuel efficient automobiles can lead to real change.

Detroit must "think anew", and ethanol just isn't new enough.