The obvious path to hybrid success?

A study by ABI research claims that as auto manufacturers "tailor hybrid-electric technology to meet the needs of the target audience," more consumers become interested in hybrid technology.

What? No way! You mean that if an auto manufacturer tries to sell hybrid cars to those consumers that are only interested in trucks, they won't be very successful? Unbelievable.

I couldn't even count the number of times I've been asked, 'When is a full hybrid truck coming out?' If you don't have hybrid trucks, minivans, crossovers, etc. those interested in those segments of vehicles aren't going to buy a hybrid.

Still, even though hybrid vehicles are gaining greater consumer interest and acceptance, ABI is still only predicting a total marketshare of "at least 6%" by 2013.

Consequently, I'll make a bold prediction. As soon as hybrid trucks, minivans, crossovers, etc hit dealerships, the sooner there will be large increases in hybrid marketshare.