Monday, October 23, 2006

Ford hires futurists, gets lost in past?

Ford hired a number of futurists to help them predict future consumer trends.

"Ever since 9/11, you see people wanting more of a sense of security," said Lisa Bacus, Ford's director of global strategic marketing. "They want to feel like they are in control." Consequently, "That means a growing interest in crash safety, as well as better visibility and handling." (more)

Apparently, however, it doesn't mean fighting foreign oil dependency or achieving better fuel efficiency? It doesn't mean stopping our financial support of the terrorists that caused 9/11 - via oil? It doesn't mean fighting pollution or global warming? These issues have nothing to do with the security of America's future?

Boy, I feel a lot better about Ford's future.

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