Is star treatment good for the environment?
Leo and this star drive hybrid cars. This star promotes electric cars. This one promotes biofuels. According to Green wave surges onto pop culture's shores, "Environmental causes championed by scientists and watchdog groups are reaching wider audiences as they gain prominence in popular mainstream media."
Is all this star attention good for environmental issues? Or does all this star treatment lead to a backlash? I know for certain that there has been much backlash against the Toyota Prius because of its connection to Hollywood. Still, is star endorsement good for the environment, bad for the environment, or does it simply make no difference?
Labels: biofuels, electric cars, hybrid cars, toyota prius
posted by Dahcredyns @ 10:17 AM
1 comments
1 Comments:
Star endorsement is a positive. Advertisers have been using it for generations. Celebrities can afford any vehicle of their choice. Sporting one that is environmentally responsible is a plus for the auto as well as for the celebrity. It draws attention to the product by giving it advertising power and sheds a positive light on the actor, athlete, politician etc.
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