Toyota's hybrid plans for 2010

"We believe that hybrids will be the core technology in the 21st century," said Masatami Takimoto, executive vice president in charge of technology development, at a news conference. Thus, around 2010 Toyota will like to double its hybrid vehicle lineup from today's 7 to around 14 - leading to total sales of around 1 million hybrid cars. Moreover, Toyota wants to cut hybrid costs in half and further develop hybrid batteries - something the automaker indicated it was close to doing. Toyota also acknowledged that it was working on a plug-in hybrid vehicle.