Kermit and Hybrid Vehicle Advertising

I like the Ford Escape hybrid. In fact, if you are concerned purely about fuel efficiency, but also need an SUV, then I think the Escape hybrid is Best of Breed.

So, is Kermit the Frog a good "spokesfrog" for the hybrid Escape?

I thought I'd wait and see before making any comments, but I saw a clip of the ad yesterday on CNBC. Now, it wasn't the whole commercial, but what I saw......, well, it just didn't impress.

Granted, Ford doesn't really need to advertise the Escape hybrid to sell the vehicle. Thus, this is a P.R. move and that's O.K.. Still, will Kermit the Frog bring good P.R.?

Maybe. Of course the entire commercial might be much better than the clip. Overall, however, I haven't been impressed with the marketing of hybrid cars.

Are strong political statements just too bold? Perhaps appealing to the family - which is why you would use Kermit - is a good idea.