The hybrid car ads in the Super Bowl

Well, the game is over. Other than NFL Super Bowl officiating, the ads are still the buzz.

On Friday I wrote that I wasn't sure about Ford's plan to use Kermit the Frog as a "spokesfrog" for its Ford Escape hybrid. After seeing the full commercial, I'm still not sure what I think.

I definitely thought Toyota's hybrid commercial hit the mark, but maybe even more important, I thought GM's ads were pathetic.

I guess Ford is going after the American family with its Kermit ad and I think it works for that audience, however, that is also why I liked the Toyota Camry hybrid ad. I live in Southern California where Spanish is as common, if not more common, than English. Thus, I believe Toyota did an excellent job of speaking to this 'new' American family with a hybrid that could be a hit with Latinos.

On the other hand, who was GM speaking to? Rich people? People who like to spend more on their car note, than their rent - which is common in California? I'm sorry, but if the Cadillac Escalade and the Hummer are the best GM has to offer to America - amidst high energy costs, uncertainty in Iran, and the loss of 10's of thousands of auto-manufacturing jobs - then GM desperately needs new leadership.

I didn't expect GM to plug hybrid cars to America, but two extreme gas-guzzlers? What planet does GM corporate live on?