Peugeot hybrids: The days of hybrid hype are over

In the past there has been a lot of indifference coming from Europe regarding hybrid vehicles, but that sentiment seems to be changing. According to Reuters, "France's second-biggest carmaker said on Thursday it would show off a Peugeot 307 and a Citroen C4 demonstration car with a hybrid diesel system on January 31."

"The announcement coincides with a call by French President Jacques Chirac to develop such cars within 10 years."

Both GM and Ford have both developed diesel hybrids and Toyota has announced numerous times that their hybrid vehicles can function with gasoline engines, diesel engines, or even hydrogen engines.

If hybrid technology is just hype, why is automaker after automaker investing more and more into hybrid development?

I think it has become obvious that hybrids are not hype, as hybrid technology will also be important for fuel cell vehicles. Hybrids are more than just an interim step to fuel cells. In fact, hybrids are even more than a bridge to fuel cells, for hybrid technology is an integral piece of fuel cell vehicle technology. At this point in time, fuel cell vehicles WILL also be hybrid vehicles.

Those automakers calling hybrids hype are simply trying to buy time as they recover from their lack of leadership and vision. The days of hybrid hype are over.