Tuesday, November 08, 2005

November's hybrid car shopping report

Every couple months I go out and do some hybrid vehicle shopping to check out demand, availability on the lot, and to take an extra test drive or two. Thus, I hit the dealers in my neighborhood over the weekend for the first time since early August, and the results were not good.

My first stop is always Toyota, home of the Toyota Prius. While I did go there to check out the lot's selection of available new and used Prii, I was more interested in scheduling a time to test drive the Highlander hybrid.

Back in August, the selection of Prii was fantastic on this lot. There were 5 new Prii hybrids found in various packages and colors and there were even 2 used Prii, but there were not any Highlander hybrids. So, I added my name to the waiting list.

This time around; however, there weren't any hybrids on the lot and my saleswoman told me that every hybrid they receive immediately sells. This didn't really surprise me as I know that high gas prices have really driven hybrid demand since I last visited this dealer. Nonetheless, I wanted to know what it would take to get into a Highlander hybrid.

"In two to four weeks," my saleswoman told me, "2 new Highlander hybrids are scheduled to arrive, but we d0n't know the color, options, etc."

So I asked if there was a waiting list and I was told there was not - it was first come first serve.

Now I have several phone numbers and I use different names and numbers so that when I visit the same dealer on multiple occasions, their contact management system finds me as a new customer, rather than a repeat prospect that isn't buying.

So, if there isn't a waiting list, what had I signed two months ago? My guess is that there is no 'official' waiting list at many dealerships, and that different salespeople have their own lists and make calls as hybrids become available.

The last two Highlander hybrids, I was told, were delivered the morning of the previous Saturday and were gone by lunch. Thus, it probably doesn't take too many phone calls - if they are even calling. Maybe there is enough foot traffic that they don't even have to make calls, saving those numbers for when demand cools. Now, it's a salesman's free-for-all when a hybrid hits the lot.

Somewhat disappointed, I left my contact info and headed to Honda to check out the new Civic hybrid. Yet again, however, I was disappointed. I was told there wouldn't be any new Civic hybrids until December - the first two had been pre-sold. The only hybrids on the lot were the Accord hybrids - a vehicle I've already test-driven more than once (So no deals to be had on the first generation Civic hybrid - yet).

At this point, I was ready to call it day, but as two Ford dealers still stood between me and my home, I thought I'd give it a shot. While each did have at least one Escape hybrid on the lot, only fully loaded versions of the hybrid Escape were available, and I asked whether base models are ever available. Sometimes, I was told, but I find that hard to believe, since I haven't seen one in all my visits.

My day still could have been salvaged had I had the opportunity to compare and contrast the Mercury Mariner hybrid to the Escape hybrid, but I'm sure you already know that didn't happen.

If you are in the market for a hybrid, I'd suggest calling before visiting any dealers, especially if you are seeking a particular color, or option's package, as such requests will probably take months to fulfill. If you are looking for a deal on a hybrid....you might want to check back in a year or two.

When it comes to shopping for hybrid cars, unless money is no object, expect to be disappointed. Car-salespeople typically aren't the best salespeople to deal with any way, but when demand overwhelms supply, your salesperson is in complete control.

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