Fuel of the future according to Virgin's Branson

Richard Branson has become a very successful business man by thinking outside-of-the-box and because he thinks big. I especially started to admire Branson when he developed a partnership with Burt Rutan to create Virgin Galactic, a private spaceship company. Well, Branson once again has lofty goals. "We are looking for alternative fuel sources. We are going to start building cellulosic ethanol plants (to make) fuel that is derived from the waste product of the plant," he told Reuters in an interview in the oil-rich United Arab Emirates. "It is 100 percent environmentally friendly and I believe it's the future of fuel, and over the next 20 or 30 years I think it actually will replace the conventional fuel that you get out of the ground." (more)

Speaking of Burt Rutan...