Thursday, September 22, 2005

Ford's Big Hybrid Move Without Hybrid Trucks?

How can Ford not focus on hybrid trucks? Isn't the truck really Ford's core brand. This is the one area that Ford cannot allow Japan to dominate. Hopefully Ford will reconsider its position on hybrid trucks.Ford's green push into hybrid cars is not going to include F-Series trucks according to the Detroit News. Already Ford offers the Escape hybrid and a few Mariner hybrids, but hybrid SUVS are the easiest hybrids to find.

Toyota offers the Lexus RX400h and the Highlander hybrid.

While I am happy that Ford is also going to focus its hybrid efforts on sedans and other cars, why not trucks? Giving that product segment to Toyota seems to be the dumbest move Ford could make.

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