Toyota Highlander Hybrid More Popular the Prius

Apparently, the U.S really is the land of the SUV.

My favorite car in the world is the Toyota Prius, and a lot of other people feel that way as well. Yet, for all the excitement around the Prius, the Toyota Highlander Hybrid SUV might cause even longer lists and more buzz than the Prius.

While the Highlander Hybrid is not due out until June or July of this year, more than 100,000 people have already told Toyota that they are interested.

Right now, the Ford Escape Hybrid is the only hybrid SUV available. While the Lexus RX 400h hybrid SUV will be released in April, the Lexus isn't the best competition against the Escape hybrid.

On the other hand, the Highlander hybrid is a perfect match for comparison, and many potential hybrid SUV buyers will be testing both vehicles.

In an effort not to let Toyota assume all the hybrid SUV buzz, Ford recently announced that the Mercury Mariner SUV hybrid will also hit the streets this year, a year earlier than expected.

One thing is clear, this will be interesting summer for hybrid SUVs, especially if supply is able to match demand.