Toyota Announces that it might build Prius in the U.S.

As American car manufacturers continue to take a beating in Europe, while rolling out old favorites like the Ford Mustang and Dodge Charger to recapture lost market share, Toyota is still trying to keep up with demand for its popular Prius hybrid car.

According to the LATimes, "Toyota Motor Corp. is considering building some of its popular Prius gas-electric hybrid sedans in the U.S. because production in Japan has not kept up with global demand for the car."

On the other hand, this month you'll hear Ford trumping Steve McQueen as Ford hopes to turn around its dismal sales figures. GM, on the other hand, is about to close plants in Europe, and it's credit rating continues to decline.

For the first 9 months of 2004, the AP's Sarah Karush reported, "The nation's second-largest automaker is hoping the new products will reverse its sales slump. Ford's overall sales were off about 5 percent for the first nine months of 2004." 

According to the article, Ford will be marketing its new mantra around the new Ford Mustang, which goes, "Built for the Road Ahead."

Yet, while the American Big 3 try to figure out how to sell cars made for the future, Toyota tries to figure out ways to keep up with demand for its cars.

Apparently, one 'markets' the road to the future, the other 'builds' the road to the future.

If Toyota does build the Prius in America, it will most likely be built in Fremont, California, Georgetown, Kentucky, or or Princeton, Indiana.

Knock, knock, Big 3, the hybrid car is a calling!